Which Social Network Is Best For Your Business?

As the 2014 is about to end, many of the marketers might trying to gauge which social media platform is best for them or on which social media platform they should focus in 2015? This Blog will give you an insight of top 5 social media platforms which can help you to choose the best social media platform to target your audience and get desired results for your marketing efforts. 1. LinkedIn LinkedIn is the best social media platform for B2B companies and professionals. If you are in the business sector where your prospects are other business owners or c-level executives then LinkedIn must be your marketing destination. Also, if you are having...

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Posted in: best social media site for business,Social media platform,Social media survey

Does Google Issue Certificates? Can Anyone Be Google Partner?

I have heard many time prospects or my social network connections asks me this question or look suspiciously to the people who are claiming to have such certification or partnership. This inspired me to write this Blog. This blog will answer their queries and it will also be helpful to the aspirant marketers. The answer is, "YES". Not only, Google, but also Bing, Hubspot and other known names in the Online marketing industry provides such certification. This certification usually has a validation date on it due to ever-changing nature of the marketing and internet field. Why Google (or other such organization) Gives Such Certification? I...

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Posted in: Google certification,Internet marketing certification facts

What A Successful Marketer Do?

It can be a trivial or a million dollar question, depends on the person. For example, some of you have an instant answer, "A marketer market or sell the things." Well, that can be a generic answer, but to be a "Successful Marketer" one has to do much more specific things than marketing or selling the stuff. Marketing is not as easy as people assume, it's a logical and quite challenging job. A marketer needs to follow a step by step process to be a successful marketer. In today's Blog, I will try to cover the top 10 practices in stepwise manner which each marketer needs to practice to become a "Successful Marketer". Understand the Business This...

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Posted in: how to be successful marketer,marketing tips,top 10 marketing tips

Internet Marketing As Career Objective and Internet Marketing Brief

I had a conversion with a Professor of a University in Singapore which inspired me to write about Internet Marketing as a career objective and a brief introduction of Internet Marketing. This Blog is for the aspiring marketers and students who are interested in building their career in the online marketing field. What is Internet Marketing? First of all you have to understand the meaning of online advertising aka Internet Marketing. Internet Marketing is an amalgamation of different branches or standard activities which helps people or businesses to achieve their business goals. A business goal can be anything, including, Generating a sell...

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Posted in: digital marketer,Internet Marketing career,Online marketing as career objective

International SEO: Technical details Deep Dive 2

Last week I explained about International SEO and related terminologies. If you missed that article, read it from here: http://digital-marketing-ashvyasseo.blogspot.com/2014/11/international-seo-multilingual-Multiregional-SEO-Tips.html. This blog post is second part of the International or multinational SEO. In this article, I will share some technical details which shows how to implement and successfully run a multinational SEO campaign. Let's explore step by step guide. How To Practice Multinational/International SEO? There are different ways to practice multinational SEO. It starts with selecting the right alternative of the URL aka...

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Posted in: Global SEO tips,How to practice international SEO,International SEO,Multinational SEO,Technical info for multinational SEO

International SEO: Multilingual and Multiregional Deep Dive Part 1

International SEO which is also known as multinational or global SEO is a part of an advanced SEO tactics. If you got an opportunity to run a multinational SEO campaign, you must be one of the few lucky SEOs. If not, then there is still an opportunity to come. What exactly a multinational SEO is? Let's explore in today's article. What is International/Multinational SEO? International aka multinational SEO has two parts. Multilingual and Multiregional. Both are not only different, but also overlap each other. When a website expands the territories and start targeting people of specific region or language, at that time SEO professionals...

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Posted in: Global SEO tips,International SEO,Multinational SEO

Are You Making Any Mistake In Your Marketing Strategy?

Probably a million dollar question in today's time "Is your marketing strategy well aligned with the current trend?" or "Are you making any mistake in your marketing strategy?" Let's delve this topic in this Blog. What is "Marketing"? To run your business successfully, the first thing you need to understand is to understand the "Actual meaning of marketing". In a simple language, "marketing is the strategized way to reach your targeted audience as and when they are looking for you [your services/ products] and convert them into a lead by explaining how you [your services/products] can make their life better. Once lead is made, the journey continued...

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Posted in: digital marketing,modern marketing,traditional marketing

SEO Tips To Market eBook on Amazon

Amazon is one of the big search engines in the world of ecommerce. Somewhere, it dominates the market when we talk about ebook selling. According to Forrester research findings, more than 30% of product search begins at Amazon from mid 2012 which is quite less compared to Google, only 13%. In today's post, I will share a few easy to follow tips to get your ebook rankings up in the Amazon. These tips you can use in other ebook selling website as well. If you are willing to sell your ebook on more than one online store then the most important thing is, you should get your own publisher account on ebook store to get the most benefits...

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Posted in: Amazon ebook optimization tips,how to optimize ebook in Amazon,SEO tip for ebook optimization

Will Responsive Website Be One of The Ranking Factor?

Recently, the SEO market is buzzing with a news or rumor that the responsive website will be a ranking factor in Google SERP. Let's explore the facts on this topic. At last SMX, Pierre Far, Representative of Google made a couple of announcements. One of them was to provide good user experience to the mobile visitors. He gave a vague statement on this topic. Most of the SEO geeks took it in a way that "In the nearer future responsive website will be compulsory". The fact is little different than this. As per the announcement of Pierre, he was encouraging webmasters to give better user experience to the mobile users. One of the best ways to...

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Posted in: Future google updates,Responsive website

Google Updates: Gmail Inbox in Search Result, WebMasters Guideline Changed

Google is in mood of updates or makeover I guess. In the past few weeks, so many small and big updates it has announced, including, Panda, Pirates, Penguin. Last week, Google announced two more updates including Gmail Inbox in web search, webmaster's guideline changed. Gmail Inbox Result in Web Search Don't get confused or panic with the heading :) People won't see your private messages, Google takes care of security concerns as before. According to this update, if you are logged in to your account then you can access your all mails without opening gmail mail-client. A user can access all gmail tabs, including, Inbox, social and promotion directly...

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Posted in: Gmail Inbox in Web Search,Google algo update,Google updates,Google Webmaster Guideline update,SEO News

Google Launched Penguin and Pirate

As Google announced, it has released Penguin 3 update in Google. On 17th Oct, 2014 Penguin 3 was rolled out. Many webmasters has seen major updown in the rankings. As per the sources, it has affected 1% of English search query. Some even got positive result because they were penalize in last Penguin and finally recovered their site. Those who are not aware of this term, Penguin algo is a spam fighter algo of Google which penalize websites with low quality backlinks. Point to be consider is that it's just a refresh of existing algorithm and not a full change. Another update was "Pirate Update". After almost two years, Google has updated this...

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Posted in: Google Penguin update,Google Pirate update

The Basics of Google Analytics - Hangout

Rohan Gupta, Online Strategist at Google, conducted a hangout  on 30 Sep, 2014. He talked about the "Basics of Google Analytics". That video is private, so I thought to share it for you. Have a look at it and learn the Google Analytics basics. If you can't acces above video, then explore it on Youtube. Here is the link, http://youtu.be/2LIp1sqocvA Hope this helps! Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc. Likes : Blogging, Learning, Networking, Traveling, Photography Connect with the author via: Twitte...

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Posted in: Google analytic hangout,Google analytics basics

SEO News: Panda Is Running, Penguin is Coming

On 25th Sep, 2014 Pierre Far, representative of Google announced on his Google+ page that they have launched a slow roll out of the Panda Algorithm- algo to fight low quality content. This algorithm has woven the Webmatsres' feedback which helped to discover a few more signals of low quality content. Though this is the 27th Google Panda update after it launched first time, but Google itself called Panda 4.0 to its last update. So SEO people gave the name "Panda 4.1" to this update. Though there isn't any official announcement, the algorithm has almost completed its roll out. It has affected 3-5% search queries depending on the region. This...

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Posted in: google news,Losers of Google panda,Panda 4.1 algorithm,panda algo update,Penguin refresh,SEO News,Winners of Google panda

Top 5 Tips To Write Awesome and Attractive Content

Tips To Improve Your Writing Skills Recently I have been part of a tweet discussion on the topic of an effective content writing. Today in this blog will share the tips for writing attractive content based on the discussion, experts' point of view and my own experience. The online marketing industry has changed drastically in a past decade. A quality content has become a most vital aspect of any marketing strategy. The way of crafting the content has changed. A good piece of content is the one which is original and grammatically correct. It should have good use of voice so the targeted users can easily understand it. To make it more effective,...

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Posted in: content strategy,content tips,content writing tips

Why Online Marketing Is The Best Marketing Channel?

Recently I had a conversation with an online marketer which inspired me to write this Blog. The online marketer is practicing inbound marketing, but amazingly he was more in favor of offline marketing. This can be the case of many similar marketers who are still confused and don't understand the worth and power of the online marketing. This is a very broad topic to discuss on. Let's explore why online marketing is the best "Marketing" Channel in brief. Offline marketing Vs Online Marketing In the 90s and before that time, people had only one major marketing channel which is offline marketing. In offline marketing, people perform different...

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Posted in: benefits of internet marketing,importance of inbound marketing,online marketing

Bing Algo Update: URL SPAM Keyword Stuffing

People are more likely to keep their eyes and ears open for the algorithm updates of Google. They usually overlook the changes in other search engines. Bing has announced one of the changes which has affected considerable search queries and URLs. Let's explore it in a bit detail Bing Algorithm Update: URL SPAM On Bing Blog, Igor Rondel, the Principal Development Manager, Bing Index Quality posted a few days ago regarding the launch of a search engine algorithm update. According to that Bing has changed its algorithm to target the URLs which are stuffed with the keywords. It is somewhat similar to Google's Exact Match Keyword and Payday...

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Posted in: algorithm change,bing algorithm update,search engine news,SEO News

How Local Traffic Affect Search Engine Results?

Many people might not be aware that local traffic can influence the Google rankings. How? Let's explore. Nowadays, search engines, specifically Google started understanding the search patterns of the users. They show results according to the search pattern of a particular person or device. For example, If you are regular searcher of jewellery, then when you search for Ruby, it will show you the result of ruby gems instead of the ruby on rails - programming language. You also might have noticed that when you are searching for some restaurant or coffee shop, the local results will be on the top. Another example, when you are logged into your...

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Posted in: local search,local search influence,SEO Tips,serp factors

Google Authorship Dead, Author Rank Will Live Long

Google's authorship had launched on 7th June, 2011. After almost three years, Google has announced, "The End" of the Authorship. In one of the Google+ post by John Muller, Google Webmaster Trends Analyst mentioned that Google's authorship was just a test. How? Why? Let's explore. As we all know that Google continuously tries to provide the best user experience. For this purpose, it usually keeps making changes to its algorithm. With the same agenda, Google had launched the authorship markup. The core goal of Google was to provide more detailed and useful information passing to the users. Unfortunately, during the test of three long years, Google...

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Posted in: bloggers tips,Gogole authorship,Google algo update,google tips,Googleauthor rank

Google's update announcement for Adwords and Search Engines

I thought as Matt is on a long holiday, there will be a relaxing time slot for the SEO people who are working hard to get rankings. [P.S. A few like me give more emphasis on Branding and visitor experience. Though rankings of targeted keywords are important obviously, but if you concentrate more on creating a known "Brand" and good user experience, algo updates won't bother you more. :P] Coming back to the topic, Google has spoiled the mood of the holidays of SEOs and this time also of PPC executives. There are a few announcements of upcoming updates. I'm sharing in brief for your reference. Future Google Updates Google Will Launch Penguin...

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Posted in: Future google updates,Google algo update,google news,google update

SEO News: Google’s Pigeon Algorithm Update to Improve Local Search Results

Google Pigeon Update As people in SEO industry knows that Matt Cutts is on holiday. Everybody might not expect any algo update or refresh in Google. The paradox is Google has launched a new algo update on Jul 24, 2014. The algo is named as "Pigeon" by Search Engine Land in the absence of any official name announcement from Google. So A pigeon is flying in the Google. :) The algo is rolled out in US only for now. It might roll out in other regions in nearer future. The percentage of impacted queries have not been revealed yet. As per the Search Engine Land, Google revealed, "Along with the hundreds of ranking signals Google use in web search...

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Posted in: Google algo update,Google local search algo update,Google Pigeon algorithm,SEO News

Bounce Rate – A Considerable SEO Factor

SEO Facts related to Bounce Rate Today I am going to discuss one of the basic factors of SEO. The "Bounce Rate". What is Bounce Rate? Bounce rate is a measure which shows the percentage of visitors who leave website by visiting single page. More specifically, visitor bounces back from the website from a single page and doesn't navigate through the website. Why Does it matter to take care of bounce rate? The bounce rate is one of the 200+ factors Google [and other search engines] consider in SERP [Search Engine Results Page]. Now, consider the scenario that your website ranks in the top result of search engine. A visitor searches for a query...

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Posted in: bounce rate,ranking factors,search engine optimization tips,SEO Factors,SEO Tips