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Recently I had a conversation with an online marketer which inspired me to write this Blog. The online marketer is practicing inbound marketing, but amazingly he was more in favor of offline marketing. This can be the case of many similar marketers who are still confused and don't understand the worth and power of the online marketing. This is a very broad topic to discuss on. Let's explore why online marketing is the best "Marketing" Channel in brief.
In the 90s and before that time, people had only one major marketing channel which is offline marketing. In offline marketing, people perform different activities like Telecalling, door to door selling, etc.
After the invention of Google, online stores and other such major entities, people started using online world more. Another point to consider is, people are more busy in the life race. People are struggling to maintain work life balance. In such scenario, people get irritated and frustrated when an anonymous salesman gives a call or come to the doorstep to sell something. Today's user buy something only and only when he is looking for something and he wants to buy, not because a salesperson wants to sell. Simply ask yourself, how many sales call had you attended in the past month and bought something?
Today's marketing fundamentals are changed and more focused. An effective marketing helps people to buy what they want to and delight them during their buyer's journey instead of irritating them with old fashioned marketing activities.
Today's Marketing Mantra is "Reach Right People, At Right time, At Right Place"
Another major benefit of online marketing is that it's measurable. There are so many advanced tools which helps a marketer to measure the success and failure of different marketing campaigns. The marketers can run AB testing and select what is best for their business. It might not be possible with this much accuracy in offline marketing. This aspect of inbound marketing makes it better than the offline marketing.
A few people argue that inbound marketing is too slow. I must say they are unaware of different channels like PPC, Affiliate marketing, et cetera which gives an instant result. Even if SEO is a bit slow, but it gives long lasting results and there are so many benefits of it which shouldn't get ignored.
Last and the most important thing is that calling the prospect and having personal meeting is still important. In this digital world, people still cherish emotions and personal touch. So as a marketer, you must be in touch via phone, email or personal meeting with your existing clients and prospects. You can't ignore the power of it!
Conclusion
Even if people making statements like they close deals of $$$ just by calling or having meeting or using some other offline tactics. The experience of the industry experts and evangelist as well as the concrete stats indicate that online marketing is the most effective marketing channel now-a-days because of its nature of helping a prospect instead of interrupting or irritating them and providing measures of success and failure.
The words of wisdom are "Stop interrupting & irritating people to sale your product; Reach right people at the right time and help them to buy the Best Product".
If you want to explroe this topic in more details with stats and other facts then refer this infographic: http://www.pinterest.com/pin/370702613052098133/
Hope this helps. Feel free to share your views via comments.
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| Offline marketing Vs Online Marketing |
After the invention of Google, online stores and other such major entities, people started using online world more. Another point to consider is, people are more busy in the life race. People are struggling to maintain work life balance. In such scenario, people get irritated and frustrated when an anonymous salesman gives a call or come to the doorstep to sell something. Today's user buy something only and only when he is looking for something and he wants to buy, not because a salesperson wants to sell. Simply ask yourself, how many sales call had you attended in the past month and bought something?
Today's marketing fundamentals are changed and more focused. An effective marketing helps people to buy what they want to and delight them during their buyer's journey instead of irritating them with old fashioned marketing activities.
Today's Marketing Mantra is "Reach Right People, At Right time, At Right Place"
Another major benefit of online marketing is that it's measurable. There are so many advanced tools which helps a marketer to measure the success and failure of different marketing campaigns. The marketers can run AB testing and select what is best for their business. It might not be possible with this much accuracy in offline marketing. This aspect of inbound marketing makes it better than the offline marketing.
A few people argue that inbound marketing is too slow. I must say they are unaware of different channels like PPC, Affiliate marketing, et cetera which gives an instant result. Even if SEO is a bit slow, but it gives long lasting results and there are so many benefits of it which shouldn't get ignored.
Last and the most important thing is that calling the prospect and having personal meeting is still important. In this digital world, people still cherish emotions and personal touch. So as a marketer, you must be in touch via phone, email or personal meeting with your existing clients and prospects. You can't ignore the power of it!
Conclusion
Even if people making statements like they close deals of $$$ just by calling or having meeting or using some other offline tactics. The experience of the industry experts and evangelist as well as the concrete stats indicate that online marketing is the most effective marketing channel now-a-days because of its nature of helping a prospect instead of interrupting or irritating them and providing measures of success and failure.
The words of wisdom are "Stop interrupting & irritating people to sale your product; Reach right people at the right time and help them to buy the Best Product".
If you want to explroe this topic in more details with stats and other facts then refer this infographic: http://www.pinterest.com/pin/370702613052098133/
Hope this helps. Feel free to share your views via comments.
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