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Google's authorship had launched on 7th June, 2011. After almost three years, Google has announced, "The End" of the Authorship. In one of the Google+ post by John Muller, Google Webmaster Trends Analyst mentioned that Google's authorship was just a test. How? Why? Let's explore.
As we all know that Google continuously tries to provide the best user experience. For this purpose, it usually keeps making changes to its algorithm. With the same agenda, Google had launched the authorship markup. The core goal of Google was to provide more detailed and useful information passing to the users. Unfortunately, during the test of three long years, Google found that "Authorship" is not much useful. Thus, they announced the closure of this markup tag. The most important thing to note is that people don't need to remove this markup tag as it won't harm your website. Google will simply ignore the code.
What does "Google Authorship is Dead" Mean?
If you are thinking that your hard work is gone, then I would like to shed a light of positivity :). Though Google won't use "Authorship", it is still using the "Author Rank" and will use it in future as well. So if you are a good writer or blogger then, you may still get the benefits of "AuthorRank".
What is Author Rank?
If you are not aware with the concept of the author-rank then brief is here. Google gives higher rankings to the articles written by the authors who are deemed authenticated. It means though your name, image or byline won't be available in search results, your articles will rank higher. So keep on writing good stuff and be an authenticated writer.
Hope this article helps. Leave your concerns, feedbacks in the comment section.
As we all know that Google continuously tries to provide the best user experience. For this purpose, it usually keeps making changes to its algorithm. With the same agenda, Google had launched the authorship markup. The core goal of Google was to provide more detailed and useful information passing to the users. Unfortunately, during the test of three long years, Google found that "Authorship" is not much useful. Thus, they announced the closure of this markup tag. The most important thing to note is that people don't need to remove this markup tag as it won't harm your website. Google will simply ignore the code.
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| The End of Google Authorship |
What does "Google Authorship is Dead" Mean?
- According to the announcement of John, Google will no longer using the data of the author markup at all.
- Google will completely ignore it.
- Google won't show any author related data in search result.
- Google will also stop the test tool to check the authorship.
If you are thinking that your hard work is gone, then I would like to shed a light of positivity :). Though Google won't use "Authorship", it is still using the "Author Rank" and will use it in future as well. So if you are a good writer or blogger then, you may still get the benefits of "AuthorRank".
What is Author Rank?
If you are not aware with the concept of the author-rank then brief is here. Google gives higher rankings to the articles written by the authors who are deemed authenticated. It means though your name, image or byline won't be available in search results, your articles will rank higher. So keep on writing good stuff and be an authenticated writer.
Hope this article helps. Leave your concerns, feedbacks in the comment section.
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