From 14th April, 2014, LinkedIn has removed the product & service pages from the company page. This change is going to affect many marketers. Specifically those who had invested chunk of money for maintaining those product tabs and bring it up to the level of authentication. With that tab, the marketer will also lose the written reviews & recommendation for particular product and service. Definitely a marketer may showcase it somewhere else, but its direct benefits will be lost. Many marketers are upset and furious with this news, but this is not the end of the world. Things change and so does the marketing strategies. Changes open the new doors of opportunity. You have two alternatives to deal with the removed product page tab adverse effects which are explained below:
1. Showcase Page
Showcase page is a child page of your company page. You may create a dedicated child page to showcase your product and services. What you need to do is follow the below steps:
- Identify the Service/Product which you want to showcase.
- In Company Page, click on the edit drop down menu & select create showcase page.
- Follow the steps, create and share the news, discounts, reviews, etc. on that page.
- You must have plenty of offers, discounts, announcements, etc. to showcase on your showcase page.
- It should not be a dead page with no updates.
- You must update it on a regular basis to keep it alive.
This is the ultimate alternative of a removed product tab and showcase page as well. If you don't get regular content to share for your showcase page and you might get it occasionally then this is the best recommended option. Use your company page itself and keep sharing quality updates, news, announcements for all your products and services. It will make your page lively and feed the curiosity and expectations of your followers.
You may choose any of the options listed above according to the scope of your product. Another SMO news is soon LinkedIn will remove the polling option in groups. It means from 15th May, 2014 the poll option from the group will be removed. We can say that the only permanent thing is the change.
Things change and so does the market so be ready for the changes with positive eyes to find new alternatives & opportunities.