Ash Vyas Digital Marketing with Ash Vyas SEO

Pages

Monday, 21 July 2014

Bounce Rate – A Considerable SEO Factor

SEO Facts related to Bounce Rate
Today I am going to discuss one of the basic factors of SEO. The "Bounce Rate".

What is Bounce Rate?
Bounce rate is a measure which shows the percentage of visitors who leave website by visiting single page. More specifically, visitor bounces back from the website from a single page and doesn't navigate through the website.

Why Does it matter to take care of bounce rate?
The bounce rate is one of the 200+ factors Google [and other search engines] consider in SERP [Search Engine Results Page]. Now, consider the scenario that your website ranks in the top result of search engine. A visitor searches for a query and visit your website. The visitor leaves your website by visiting single page, may be within a few seconds. Now, assume 95% visitors leaves your website by visiting only one page of the website. Now, think from search engine's perspective which wants to show the best match result to visitors. As your bounce rate is so high, the search engines will start assuming that your website is irrelevant to that query. As a result, search engine will start de-ranking your site/webpage for that search query.

Factors which can increase Bounce rates
  • Too many popups.
  • Irrelevant topic/title/ heading and content.
  • Irrelevant anchor text and links. For ex. giving link of cauliflower on anchor text "flower". 
  • Poor/irrelevant landing page.
  • Poor design.
  • Poor menu item names.
  • Mobile unfriendly website, i.e., Unresponsive website in an era when people surf on their tabs and mobiles.
  • Developers who open website in live instead of local for minor issues [Don't do it if it isn't really required] .
  • Testing team who open website for single page testing in live [Don't do it if it isn't really required]  
  • Team members like HR, BD, developer, designer, QA who opens the single page to get some information [which can be gathered from local version, database, admin and many other related sources].
  • Many More
In general, anything which is irrelevant to the user will lead user to leave your website. Bounce rate effect not only rankings, but also the conversion rate. Thus, it is advisable that you keep all the points in mind from the user's perspective when optimize your website. Try to reduce the possibilities of bounce rate and make it an engaging website for users to enjoy good rankings.

Hope this information helps! Still have confusion? Feel free to ask your questions via comments.

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 7 July 2014

LinkedIn Usage Tips to Take Maximum Benefit of The Biggest Business Network

LinkedIn Tips for Professionals
LinkedIn is one of the biggest professional network worldwide. LinkedIn has 277 million members. It is available in 200 languages, and it has over 100 million professional interest groups. LinkedIn is described as a networking tool that strengthens and extends your existing network of trusted contacts. It is very easy to
make new connections and leverage your existing ones to get access to information and new opportunities.

LinkedIn can be used to connect with the professionals worldwide. LinkedIn can be used for professional networking to leverage various business and job opportunities. Here are tips to optimize your LinkedIn profile and effective engagement.
  • Add professional picture.
  • Add a short summary of your experience, skills, and job interests. The summary should briefly imply about you with some keywords which can help to come up in search results.Use the right language, use expressive skill words, and technical terms, if applicable.
  • Have a look at other people's profiles to see what is effective to you, and what's going to work in your industry or field. 
  • List all your technical and language skills in your profile.
  • List all quantified achievements on your LinkedIn profile 
  • Get endorsed. Endorsements are a really good thing to have on your profile but you also need to manage these as well.
  • Get Recommendations. Recommendations will make your profile more authentic. 
  • Link up with relevant professional groups on LinkedIn and regularly participate in the group.
  • Keep your profile up to date and make posts regularly. You can post about things that are happening to you in the work place, books that you've read, conferences that you've been to, anything that's going to help you maintain a strong profile.
Three strong recommendation to get the max out of LinkedIn:
  • Ensure that you connect with everyone you know on LinkedIn.
  • Join and engage in networks, and professional groups. Be attentive to discussions and participate in them.Be a thought leader, incite intellectual discussion, ask questions.
  • Connect with people who you want to build a relationship with. Recruiters, headhunters, and industry leaders.
 LinekedIn is one of the most widely used networking platforms. So if you are not on LinkedIn, create your profile today and start exploring the ample opportunities.

Hope this information helps! Still have confusion? Feel free to ask your questions via comments.

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 16 June 2014

How Search Engine & Web Host Works on DMCA Complaint?

Last week I discussed about how to file copyright complaint against scrappers for plagiarism . You may read it from here: http://digital-marketing-ashvyasseo.blogspot.in/2014/06/how-to-file-copyright-complaint.html

Today I will share how search engines & web host proceed the plagiarism complaint.

The Working Method  of Search Engines on Infringement Complaint?
  • When you file a complaint, one copy of the complaint might send to chillingeffects.org which takes care of the legal issues of Infringement.
  • The search engine will match the timestamp of both the pages.
  • The page with the older timestamp will be considered as the original one & the other page will be considered as the copied one. 
  • As a result the copied page will be removed from the search results. You might have noticed removed pages in Google with a message shown in the image below:
Content removed from search engine due to DMCA act
The Method of Working of Web Host on Infringement Complaint?
The web host company might give a notice to the registrar of the website with certain time limit to down the concerned content. If they don't then the web hosting company will remove the website completely.

All the legislation are on the original content owner's side. The only thing to keep in mind is whenever you are filing a complaint, 1st make sure that it's your content and 2nd fill the form patiently and accurately. The reason is a small mistake in any of those two can harm you. So better to be sure!!

How to Prove ownership of the content?
Collect the evidence which you may show if required. It means if you find someone copied your content, take necessary screenshots.

What else you may do to protect your content?
To protect your content from plagiarism, it is better to follow below steps:
  • Create alerts so you may get notified as and when content is copied.
  • Put logos or watermark to show your ownership like Copyscape or DMCA logo
  • Disable text selection and copying
  • Watermark your images

One important thing to keep in mind that if you can't prove your copyright by timestamp then the next person can file a legal case on you and you have to pay the fees of his attorney and compensation if he asks for.

Hope this information helps! Still have confusion? Feel free to ask your questions via comments.


Ash Vyas SEOAsh Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Content Marketing etc.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 9 June 2014

How To File Copyright Complaint?

How To File Copyright Complaint?
Imagine a scenario that you have done all the research and hard work to collect data, filtering it and drafting it in an effective manner. You published it online as a research article to help others. After a few days, you find the same article on any other site without any credit passed to you. The frustration and anger are normal as you see someone stolen your work. But what next? Neah, no need to curse him and no need to feel lost. There is a legislation which allows you to file the complaint against a scrapper (who copied your content).

How to get Copyright on your content?
You might be wondering you can't claim copyright because you didn't applly for copyright or you didn't pay any fees to get copyright. You even don't have any legal document which may prove that it is your content. (By content we mean any kind of content including text, video, image, etc.) Even if you don't have any exclusive evidence of ownership of the content, you can still claim the copyright on it. According to the legislation, whatever content you compose on your own is by default copyrighted by you. To get a copyright on a word, you have to get trademark on it by legal procedure, but for simple text, image, video kind of content you get the copyright on its own.

What can you do after finding your content on other's website /blog?
Below are the steps which you may follow to get your content removed/replaced from the other websites. I know you must be in a mood of wrestling, but in professional world it is better to keep calm.
  • Drop a polite email to the owner of the website regarding the issue and ask him to get the content down. Give some time to him, if possible.
  • If the website owner responds abruptly or doesn't reply at all then I suggest to keep calm and send a reminder with certain time period to act upon the issue.
  • If he still not in mood of reply (people do this) then this is the time to take some strict action.

What to do if a webmaster doesn't remove the copied content?
You can take the following actions:
  • Complaint in search engines regarding the issue.
  • Use who.is and find details of his web hosting company and email regarding the issue to web hosting company.

How to file the copyright complaint in search engines?
  • To file a copyright complaint in Bing,
    Follow the URL https://www.microsoft.com/info/FormForSearch.aspx & fill up the form with required details.
  • To file a copyright complaint in Google,
    Follow the URL https://support.google.com/legal/troubleshooter/1114905?product=blogger&rd=2, follow the steps and file a complaint.
  • If you want to file a complaint in Google regarding a webpage plagiarism (I have to do frequently :P )
    Then directly goes to https://www.google.com/webmasters/tools/dmca-notice?hl=en&pid=0 and give the required information.
Sometimes it takes time when you fill up the complain in Google. So be patience and don't refresh page repeatedly. It is better to contact website owner first because he can take quick action as search engines & web host take sometime to verify the complaint and then taking the action. It is also good to be good instead of being evil with evil by getting someone's site out of search engines and/or web.

Ash Vyas SEOAsh Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Content Marketing etc.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Wednesday, 21 May 2014

Panda 4.0 Rolled Out and Shook Big Brands

Matt Cutts, Google's Web Spam Team head announced the roll up Panda 4.0 rolling out on 20th May, 2014. As the name suggests it is not the algo refresh, but there should be some major changes in the original Panda algorithm of the Google which were rolled out on 20th May. Before this there were three more Google Panda algorithm version has been integrated with the Google. Panda algorithm is designed to fight against the low quality content.

The impact of Google Panda 4.0 has been revealed. The ebay is on the top list of adversely affected websites. Below is the list of negatively affected websites with drop percentage.
Google Panda 4.0 negatively affected domains

The Panda has also proven to be positive for some websites. Below is the list of websites which received the benefit in rankings because of the Panda 4.0 update:
Google Panda 4.0 Positively affected domains
The data above is gathered by searchengineland from searchmetrics. It may not be 100% accurate, but this is what the tool is showing. Have you made your name in the list of winners or losers of the Panda Algo update? Share your views.

Ash Vyas SEOAsh Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Content Marketing etc.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 19 May 2014

Poor Grammar Effect on your SEO Efforts

Content Writing SEO Tips
Matt Cutts, The Google Web Spam team head has revealed some insight on the effect of grammar and other language related factors on your SEO factors.

The poor grammar and language don't directly affect your rankings, but as we all know Google's motto is to "Work for the visitor aka audience and  not for the search engines." If your website has poor content with many typos and grammatical mistakes then it might not get the loyal user engagement. People might not feel to read more and never return back which will affect your brand and number of visitors rather say "Loyal Visitors". So make sure that your content is easy to understand with no spelling and.or grammar errors.

In the recent video of Matt, he also mentioned that Google is becoming more and more intelligent in indexing and screening the content. In the near future, it can categorize the content written by experts or some naive writer. So make sure to give your own touch to your writing. It will help you to create your own brand as well. So write quality content for both audience and search engines.

How does comments on a blog affect the SEO efforts?
If you are writing the blogs and getting comments with poor grammar then you don't need to worry much about it. The audience will concern about the writer's write-up more than the other visitors. If your blog is messed up with some spammy links in poor comments then it might end up with the Google penalty. So do not forget to put comment moderation.

Conclusion:
Write unique and effective content with your own touch to stand out of the cohort of  writers to get value from search engines. Write error free content without any spelling and grammar mistakes to get value from your readers. Do comment moderations to avoid spammy outbound links and do not worry much about spelling or grammar mistakes in the comments.

Hope this SEO Tips will help.

Ash Vyas SEO Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Content Marketing etc. Likes : Blogging, net surfing, networking, travelling, photography Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 12 May 2014

Understand Google & Its Search Result from Danny Sullivan - AIM Conference 2014

Danny Sullivan at AIM Conference 2014
AIM conference 2014 held in Huntington Beach. The experts shared their knowledge at the conference. One of the known names of the Internet Marketing industry, Danny Sullivan, was one of the keynote speakers. He took a session on topic "Google". I must say, nothing else can be more interesting than hearing about the Google from the Danny. He revealed some very interesting facts about Google and its search results. Here is What Danny needs to say about Google & its Search result.

"Google is the neighbor that you can't ignore. Google is holding the 60% market share of all searches. It is a primary search habit for any type of search. It is very unlikely for any competitor to make Google seated back. Google is like smoking a cigarette, but it doesn't kill you. New trends like native advertising really muddy the water when it comes to how Google "scores" links from other sites. The Panda (one of the Google Algorithm) is created to refrain search from the low quality content from the rankings. Google's goal is to work for the "Searchers", not for the "publishers". Google is punishing the bad links instead of just discounting the credits of those backlinks. In September 2013 , The Google algorithm was entirely built again with the Hummingbird. The Hummingbird (Google's search algo.) understands the entities. The only goal of the Google is to improve the search for the consumers." Danny revealed a few facts on the Google search algorithm.

Then Danny move towards a bit advanced topic of the Structured Markup, "The structured markup has to happen. Mainly, it's used for the locations, but more will come. It provides the mechanism to provide more specifics about your website. Any webmaster should use the structured markup to improve the Google entity search." He added, "Google+ Local has huge impact on personalized results. You rank better if "friends" with people. Google plus might go away, but the Google local listing will remain crucial. When it comes to local search it pulls from Google+ not the search. Claim your listing before someone else does!"

Danny headed on the topic of Authorship. He gave some very useful advice about using the authorship on pages with real authors to establish the Authority. Do not fake it. Authorship online needs to link back to real person and Google profile to establish authority. He added some more insight on design. He implied that "Websites should load well on Smartphones. The issues are likely landing page related. Google doesn't care if a website is mobile vs responsive. All they care is it works well for the Smartphone which means the load time of a website is crucial. People search differently on mobile vs. desktop or laptop. Mobile is the best for the folks who want to or needs purchase now! What does your mobile visitor really want? Know that, and deliver it."

Then Danny gets into more advanced topic of wearable. He exclaimed, "Are your sites WEARABLE...eyes, wrist...they better be!! Wearable may be the future of search so pull of your socks for that."

In the end segment Danny revealed those facts which often get debunked by the Matt, Web Spam team head of the Google, "Google wants to reward trustworthy brands ... big or small. Google will keep rewarding brands. So Make your brand essential to Google"

Danny concluded his session with these insights, "Panda, Penguin & Hummingbird aren't the Google conspiracy. The real conspiracy is the ADS! Free space is diminishing everywhere… Be prepared to Pay to Play!"

The Conclusion
If we epitomize the session of the Danny on Google then we can say that Searches were based on letters, patterns not the actual word, thing, but now it is entity driven and getting more intelligent. Understand how people are searching information. Adapt to that information and adjust accordingly. Take advantage of the advanced search marketing methodology including Local Listing, Authorship, responsive design, click to call, etc. Google rewards brands so make yourself irresistible BRAND for Google. Adopt the advanced technology at an early stage like wearables. Be ready to pay to play as Free space is diminishing everywhere."

Ash Vyas SEO Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Content Marketing etc. Likes : Blogging, net surfing, networking, travelling, photography Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest