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Monday, 1 September 2014

Google Authorship Dead, Author Rank Will Live Long

Google's authorship had launched on 7th June, 2011. After almost three years, Google has announced, "The End" of the Authorship. In one of the Google+ post by John Muller, Google Webmaster Trends Analyst mentioned that Google's authorship was just a test. How? Why? Let's explore.

As we all know that Google continuously tries to provide the best user experience. For this purpose, it usually keeps making changes to its algorithm. With the same agenda, Google had launched the authorship markup. The core goal of Google was to provide more detailed and useful information passing to the users. Unfortunately, during the test of three long years, Google found that "Authorship" is not much useful. Thus, they announced the closure of this markup tag. The most important thing to note is that people don't need to remove this markup tag as it won't harm your website. Google will simply ignore the code.

Google Authorship Dead
The End of Google Authorship 

What does "Google Authorship is Dead" Mean?
  • According to the announcement of John, Google will no longer using the data of the author markup at all.
  • Google will completely ignore it.
  • Google won't show any author related data in search result.
  • Google will also stop the test tool to check the authorship.
Is all the hard work made by Bloggers, Webmasters wasted?
If you are thinking that your hard work is gone, then I would like to shed a light of positivity :). Though Google won't use "Authorship", it is still using the "Author Rank" and will use it in future as well. So if you are a good writer or blogger then, you may still get the benefits of "AuthorRank".

What is Author Rank?
If you are not aware with the concept of the author-rank then brief is here. Google gives higher rankings to the articles written by the authors who are deemed authenticated. It means though your name, image or byline won't be available in search results, your articles will rank higher. So keep on writing good stuff and be an authenticated writer.

Hope this article helps. Leave your concerns, feedbacks in the comment section.

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.

Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 18 August 2014

Google's update announcement for Adwords and Search Engines

I thought as Matt is on a long holiday, there will be a relaxing time slot for the SEO people who are working hard to get rankings. [P.S. A few like me give more emphasis on Branding and visitor experience. Though rankings of targeted keywords are important obviously, but if you concentrate more on creating a known "Brand" and good user experience, algo updates won't bother you more. :P] Coming back to the topic, Google has spoiled the mood of the holidays of SEOs and this time also of PPC executives. There are a few announcements of upcoming updates. I'm sharing in brief for your reference.

Future Google Updates
Future Google Updates

Google Will Launch Penguin 3
In the recent webmaster's hangout, John announced that webmaster's can expect the Google Penguin 3 update in nearer future. If you don't know about "Google Penguin" then visit: http://digital-marketing-ashvyasseo.blogspot.in/2013/10/google-news-penguin-algo-updated.html

Google AdWords Will Remove "Close Variants" Deselection Option
Currently Google Adwords gives an option to keep or ignore the close variants of the keywords. The close variants mean the plurals, misspellings and other close variants of a targeted keyword.Google has announced that in late Sep, this option will be removed. It means PPC executives won't be able to target exact match keywords without any spelling mistakes or plurals. As always, Google just imposed the usage of close variants. It means you have to pay for the keywords which you might not want to target. Hmm Google sound to be in mood of increasing its revenue.

Google Will Make HTTPs A Ranking Signal
Though this is not upcoming change, it has already been launched. The thing to consider is, it is not a major ranking signal at the moment. It has impacted less that 1% of search queries. In nearer future, it will be one of the important ranking signals. So once again, Google imposed you to get Https URL, no matter you require it or not. As many websites on the web are just information passing which don't require encryption. The amazing thing to notice here is that this announcement has been made after a few weeks of Google's cheap hosting service launch. Google has never made such announcements publicly. It seems like Google is getting into business damn seriously. :D

To epitomize the announcement, I would say there are going to be some changes in nearer future which will impose you to spend more. It will also increase the "Google's Revenues" :D

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Sunday, 3 August 2014

SEO News: Google’s Pigeon Algorithm Update to Improve Local Search Results

Google Pigeon Update
Google Pigeon Update
As people in SEO industry knows that Matt Cutts is on holiday. Everybody might not expect any algo update or refresh in Google. The paradox is Google has launched a new algo update on Jul 24, 2014. The algo is named as "Pigeon" by Search Engine Land in the absence of any official name announcement from Google. So A pigeon is flying in the Google. :) The algo is rolled out in US only for now. It might roll out in other regions in nearer future. The percentage of impacted queries have not been revealed yet.

As per the Search Engine Land, Google revealed, "Along with the hundreds of ranking signals Google use in web search algorithm, the new local search algorithm ties deeper into the Google's web search capabilities. The local search ranking signals include features like knowledge graph, synonyms, spelling corrections, etc." Google also revealed to SearchEngineLand that "new algorithm will improve their local ranking and distance parameters."

This algorithm update has benefited many local directories like Yelp. Before the algorithm update Yelp listing was facing a problem like even if someone searches with query "Yelp", the yelp was not in the first place in the search result. With the pigeon algo update of Google, this problem has been solved. The big directories like Trip-advisor, Yelp, etc. got the ranking benefits from the update.

How will it affect you?
If you are targeting the local audience and you have a directory then you are having the added advantage from this update. If you are local business, you have to add extra efforts and improve other ranking factors to rank high in local search queries.

Hope this helps. Please share your queries and views in the comment section. Has pigeon come to your door? :)

Image credit goes to pixel8ltd.com

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 21 July 2014

Bounce Rate – A Considerable SEO Factor

SEO Facts related to Bounce Rate
Today I am going to discuss one of the basic factors of SEO. The "Bounce Rate".

What is Bounce Rate?
Bounce rate is a measure which shows the percentage of visitors who leave website by visiting single page. More specifically, visitor bounces back from the website from a single page and doesn't navigate through the website.

Why Does it matter to take care of bounce rate?
The bounce rate is one of the 200+ factors Google [and other search engines] consider in SERP [Search Engine Results Page]. Now, consider the scenario that your website ranks in the top result of search engine. A visitor searches for a query and visit your website. The visitor leaves your website by visiting single page, may be within a few seconds. Now, assume 95% visitors leaves your website by visiting only one page of the website. Now, think from search engine's perspective which wants to show the best match result to visitors. As your bounce rate is so high, the search engines will start assuming that your website is irrelevant to that query. As a result, search engine will start de-ranking your site/webpage for that search query.

Factors which can increase Bounce rates
  • Too many popups.
  • Irrelevant topic/title/ heading and content.
  • Irrelevant anchor text and links. For ex. giving link of cauliflower on anchor text "flower". 
  • Poor/irrelevant landing page.
  • Poor design.
  • Poor menu item names.
  • Mobile unfriendly website, i.e., Unresponsive website in an era when people surf on their tabs and mobiles.
  • Developers who open website in live instead of local for minor issues [Don't do it if it isn't really required] .
  • Testing team who open website for single page testing in live [Don't do it if it isn't really required]  
  • Team members like HR, BD, developer, designer, QA who opens the single page to get some information [which can be gathered from local version, database, admin and many other related sources].
  • Many More
In general, anything which is irrelevant to the user will lead user to leave your website. Bounce rate effect not only rankings, but also the conversion rate. Thus, it is advisable that you keep all the points in mind from the user's perspective when optimize your website. Try to reduce the possibilities of bounce rate and make it an engaging website for users to enjoy good rankings.

Hope this information helps! Still have confusion? Feel free to ask your questions via comments.

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 7 July 2014

LinkedIn Usage Tips to Take Maximum Benefit of The Biggest Business Network

LinkedIn Tips for Professionals
LinkedIn is one of the biggest professional network worldwide. LinkedIn has 277 million members. It is available in 200 languages, and it has over 100 million professional interest groups. LinkedIn is described as a networking tool that strengthens and extends your existing network of trusted contacts. It is very easy to
make new connections and leverage your existing ones to get access to information and new opportunities.

LinkedIn can be used to connect with the professionals worldwide. LinkedIn can be used for professional networking to leverage various business and job opportunities. Here are tips to optimize your LinkedIn profile and effective engagement.
  • Add professional picture.
  • Add a short summary of your experience, skills, and job interests. The summary should briefly imply about you with some keywords which can help to come up in search results.Use the right language, use expressive skill words, and technical terms, if applicable.
  • Have a look at other people's profiles to see what is effective to you, and what's going to work in your industry or field. 
  • List all your technical and language skills in your profile.
  • List all quantified achievements on your LinkedIn profile 
  • Get endorsed. Endorsements are a really good thing to have on your profile but you also need to manage these as well.
  • Get Recommendations. Recommendations will make your profile more authentic. 
  • Link up with relevant professional groups on LinkedIn and regularly participate in the group.
  • Keep your profile up to date and make posts regularly. You can post about things that are happening to you in the work place, books that you've read, conferences that you've been to, anything that's going to help you maintain a strong profile.
Three strong recommendation to get the max out of LinkedIn:
  • Ensure that you connect with everyone you know on LinkedIn.
  • Join and engage in networks, and professional groups. Be attentive to discussions and participate in them.Be a thought leader, incite intellectual discussion, ask questions.
  • Connect with people who you want to build a relationship with. Recruiters, headhunters, and industry leaders.
 LinekedIn is one of the most widely used networking platforms. So if you are not on LinkedIn, create your profile today and start exploring the ample opportunities.

Hope this information helps! Still have confusion? Feel free to ask your questions via comments.

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 16 June 2014

How Search Engine & Web Host Works on DMCA Complaint?

Last week I discussed about how to file copyright complaint against scrappers for plagiarism . You may read it from here: http://digital-marketing-ashvyasseo.blogspot.in/2014/06/how-to-file-copyright-complaint.html

Today I will share how search engines & web host proceed the plagiarism complaint.

The Working Method  of Search Engines on Infringement Complaint?
  • When you file a complaint, one copy of the complaint might send to chillingeffects.org which takes care of the legal issues of Infringement.
  • The search engine will match the timestamp of both the pages.
  • The page with the older timestamp will be considered as the original one & the other page will be considered as the copied one. 
  • As a result the copied page will be removed from the search results. You might have noticed removed pages in Google with a message shown in the image below:
Content removed from search engine due to DMCA act
The Method of Working of Web Host on Infringement Complaint?
The web host company might give a notice to the registrar of the website with certain time limit to down the concerned content. If they don't then the web hosting company will remove the website completely.

All the legislation are on the original content owner's side. The only thing to keep in mind is whenever you are filing a complaint, 1st make sure that it's your content and 2nd fill the form patiently and accurately. The reason is a small mistake in any of those two can harm you. So better to be sure!!

How to Prove ownership of the content?
Collect the evidence which you may show if required. It means if you find someone copied your content, take necessary screenshots.

What else you may do to protect your content?
To protect your content from plagiarism, it is better to follow below steps:
  • Create alerts so you may get notified as and when content is copied.
  • Put logos or watermark to show your ownership like Copyscape or DMCA logo
  • Disable text selection and copying
  • Watermark your images

One important thing to keep in mind that if you can't prove your copyright by timestamp then the next person can file a legal case on you and you have to pay the fees of his attorney and compensation if he asks for.

Hope this information helps! Still have confusion? Feel free to ask your questions via comments.


Ash Vyas SEOAsh Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Content Marketing etc.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 9 June 2014

How To File Copyright Complaint?

How To File Copyright Complaint?
Imagine a scenario that you have done all the research and hard work to collect data, filtering it and drafting it in an effective manner. You published it online as a research article to help others. After a few days, you find the same article on any other site without any credit passed to you. The frustration and anger are normal as you see someone stolen your work. But what next? Neah, no need to curse him and no need to feel lost. There is a legislation which allows you to file the complaint against a scrapper (who copied your content).

How to get Copyright on your content?
You might be wondering you can't claim copyright because you didn't applly for copyright or you didn't pay any fees to get copyright. You even don't have any legal document which may prove that it is your content. (By content we mean any kind of content including text, video, image, etc.) Even if you don't have any exclusive evidence of ownership of the content, you can still claim the copyright on it. According to the legislation, whatever content you compose on your own is by default copyrighted by you. To get a copyright on a word, you have to get trademark on it by legal procedure, but for simple text, image, video kind of content you get the copyright on its own.

What can you do after finding your content on other's website /blog?
Below are the steps which you may follow to get your content removed/replaced from the other websites. I know you must be in a mood of wrestling, but in professional world it is better to keep calm.
  • Drop a polite email to the owner of the website regarding the issue and ask him to get the content down. Give some time to him, if possible.
  • If the website owner responds abruptly or doesn't reply at all then I suggest to keep calm and send a reminder with certain time period to act upon the issue.
  • If he still not in mood of reply (people do this) then this is the time to take some strict action.

What to do if a webmaster doesn't remove the copied content?
You can take the following actions:
  • Complaint in search engines regarding the issue.
  • Use who.is and find details of his web hosting company and email regarding the issue to web hosting company.

How to file the copyright complaint in search engines?
  • To file a copyright complaint in Bing,
    Follow the URL https://www.microsoft.com/info/FormForSearch.aspx & fill up the form with required details.
  • To file a copyright complaint in Google,
    Follow the URL https://support.google.com/legal/troubleshooter/1114905?product=blogger&rd=2, follow the steps and file a complaint.
  • If you want to file a complaint in Google regarding a webpage plagiarism (I have to do frequently :P )
    Then directly goes to https://www.google.com/webmasters/tools/dmca-notice?hl=en&pid=0 and give the required information.
Sometimes it takes time when you fill up the complain in Google. So be patience and don't refresh page repeatedly. It is better to contact website owner first because he can take quick action as search engines & web host take sometime to verify the complaint and then taking the action. It is also good to be good instead of being evil with evil by getting someone's site out of search engines and/or web.

Ash Vyas SEOAsh Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Content Marketing etc.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest