Ash Vyas Digital Marketing with Ash Vyas SEO

Pages

Tuesday, 23 September 2014

Why Online Marketing Is The Best Marketing Channel?

Offline marketing Vs Online Marketing
Offline marketing Vs Online Marketing
Recently I had a conversation with an online marketer which inspired me to write this Blog. The online marketer is practicing inbound marketing, but amazingly he was more in favor of offline marketing. This can be the case of many similar marketers who are still confused and don't understand the worth and power of the online marketing. This is a very broad topic to discuss on. Let's explore why online marketing is the best "Marketing" Channel in brief.

In the 90s and before that time, people had only one major marketing channel which is offline marketing. In offline marketing, people perform different activities like Telecalling, door to door selling, etc.

After the invention of Google, online stores and other such major entities, people started using online world more. Another point to consider is, people are more busy in the life race. People are struggling to maintain work life balance. In such scenario, people get irritated and frustrated when an anonymous salesman gives a call or come to the doorstep to sell something. Today's user buy something only and only when he is looking for something and he wants to buy, not because a salesperson wants to sell. Simply ask yourself, how many sales call had you attended in the past month and bought something?

Today's marketing fundamentals are changed and more focused. An effective marketing helps people to buy what they want to and delight them during their buyer's journey instead of irritating them with old fashioned marketing activities.

Today's Marketing Mantra is "Reach Right People, At Right time, At Right Place"

Another major benefit of online marketing is that it's measurable. There are so many advanced tools which helps a marketer to measure the success and failure of different marketing campaigns. The marketers can run AB testing and select what is best for their business. It might not be possible with this much accuracy in offline marketing. This aspect of inbound marketing makes it better than the offline marketing.

A few people argue that inbound marketing is too slow. I must say they are unaware of different channels like PPC, Affiliate marketing, et cetera which gives an instant result. Even if SEO is a bit slow, but it gives long lasting results and there are so many benefits of it which shouldn't get ignored.

Last and the most important thing is that calling the prospect and having personal meeting is still important. In this digital world, people still cherish emotions and personal touch. So as a marketer, you must be in touch via phone, email or personal meeting with your existing clients and prospects. You can't ignore the power of it!

Conclusion
Even if people making statements like they close deals of $$$ just by calling or having meeting or using some other offline tactics. The experience of the industry experts and evangelist as well as the concrete stats indicate that online marketing is the most effective marketing channel now-a-days because of its nature of helping a prospect instead of interrupting or irritating them and providing measures of success and failure.

The words of wisdom are "Stop interrupting & irritating people to sale your product; Reach right people at the right time and help them to buy the Best Product".

If you want to explroe this topic in more details with stats and other facts then refer this infographic: http://www.pinterest.com/pin/370702613052098133/

Hope this helps. Feel free to share your views via comments.

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 15 September 2014

Bing Algo Update: URL SPAM Keyword Stuffing

People are more likely to keep their eyes and ears open for the algorithm updates of Google. They usually overlook the changes in other search engines. Bing has announced one of the changes which has affected considerable search queries and URLs. Let's explore it in a bit detail

Bing Algorithm Update: URL SPAM
Bing Algorithm Update: URL SPAM


On Bing Blog, Igor Rondel, the Principal Development Manager, Bing Index Quality posted a few days ago regarding the launch of a search engine algorithm update. According to that Bing has changed its algorithm to target the URLs which are stuffed with the keywords. It is somewhat similar to Google's Exact Match Keyword and Payday loan algo updates.

According to Igor, it has been launched before a few months. It has affected 3% of overall search queries. To make the update transparent, Igor also documented the types of URL on the blog which counted as spammy and got hit by this algo. The types of domains are:
  • Keyword rich hostname with multiple hosts 
    Example:
    free.online.moviesticketsforsale.com
  • Domain name with repeated keywords
    Example:
     home-decore-homedecoreforsale.com
  • URL with Keyword Permutation
    Example:
     homeloan.paydayloan.com
                     houseloan.paydayloan.com
                     cheaploans.paydayloan.com
  • URL Squatting Here people try to take advantage of human tendency of misspell.
    Example:  calculatar.com [misspelling of calculator.com]

The bing algorithm update has hurt the websites with any of the above kind of keyword spam. Bing is now more committed towards the quality of search result and this algo update is one of the proofs.

To get more such insight and news, stay tuned with me.

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.

Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 8 September 2014

How Local Traffic Affect Search Engine Results?

Many people might not be aware that local traffic can influence the Google rankings. How? Let's explore.

Nowadays, search engines, specifically Google started understanding the search patterns of the users. They show results according to the search pattern of a particular person or device. For example, If you are regular searcher of jewellery, then when you search for Ruby, it will show you the result of ruby gems instead of the ruby on rails - programming language. You also might have noticed that when you are searching for some restaurant or coffee shop, the local results will be on the top. Another example, when you are logged into your gmail account and searching something, you will see some of the Google+ results.

How Local Traffic influence search results
How Local Traffic influence search results

Have you ever thought why this happens?

The answer is search engines are moving towards behavioural results. It means it tries to understand the pattern and searching behaviour of the person and show most relevant results to that person which can match his likes and  purchase habits. It also shows Google+ results because somebody in your circle has liked the same and as per human tendency, we usually like things which our friends & family like or recommend.

So, This is how search result gets influenced by person's searching habits. Now, the important question how does it influence the search rankings? 

Well, as I mentioned Google and other search engines started moving towards the behavioral results. So if your website gets tons of local traffic or a majority of its traffic from particularly one country or region, search engines will start assuming that your services or site is more popular amongst that particular region. This will make your site perfect fit for the audience in that region and you will get higher rankings and exposure over there.

For example: If your site gets maximum traffic from India. Then the chances are high to get top rankings while someone is searching on Google.co.in or someone is searching when he is logged in his gmail account where he has mentioned his country as India.

So this is how your local traffic can affect your search ranking.

You may try a few searches on your own and experience how Google shows biased results as per your searching pattern.

Hope this helps. If still have any query then feel free to ask queries in the comment.

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 1 September 2014

Google Authorship Dead, Author Rank Will Live Long

Google's authorship had launched on 7th June, 2011. After almost three years, Google has announced, "The End" of the Authorship. In one of the Google+ post by John Muller, Google Webmaster Trends Analyst mentioned that Google's authorship was just a test. How? Why? Let's explore.

As we all know that Google continuously tries to provide the best user experience. For this purpose, it usually keeps making changes to its algorithm. With the same agenda, Google had launched the authorship markup. The core goal of Google was to provide more detailed and useful information passing to the users. Unfortunately, during the test of three long years, Google found that "Authorship" is not much useful. Thus, they announced the closure of this markup tag. The most important thing to note is that people don't need to remove this markup tag as it won't harm your website. Google will simply ignore the code.

Google Authorship Dead
The End of Google Authorship 

What does "Google Authorship is Dead" Mean?
  • According to the announcement of John, Google will no longer using the data of the author markup at all.
  • Google will completely ignore it.
  • Google won't show any author related data in search result.
  • Google will also stop the test tool to check the authorship.
Is all the hard work made by Bloggers, Webmasters wasted?
If you are thinking that your hard work is gone, then I would like to shed a light of positivity :). Though Google won't use "Authorship", it is still using the "Author Rank" and will use it in future as well. So if you are a good writer or blogger then, you may still get the benefits of "AuthorRank".

What is Author Rank?
If you are not aware with the concept of the author-rank then brief is here. Google gives higher rankings to the articles written by the authors who are deemed authenticated. It means though your name, image or byline won't be available in search results, your articles will rank higher. So keep on writing good stuff and be an authenticated writer.

Hope this article helps. Leave your concerns, feedbacks in the comment section.

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.

Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 18 August 2014

Google's update announcement for Adwords and Search Engines

I thought as Matt is on a long holiday, there will be a relaxing time slot for the SEO people who are working hard to get rankings. [P.S. A few like me give more emphasis on Branding and visitor experience. Though rankings of targeted keywords are important obviously, but if you concentrate more on creating a known "Brand" and good user experience, algo updates won't bother you more. :P] Coming back to the topic, Google has spoiled the mood of the holidays of SEOs and this time also of PPC executives. There are a few announcements of upcoming updates. I'm sharing in brief for your reference.

Future Google Updates
Future Google Updates

Google Will Launch Penguin 3
In the recent webmaster's hangout, John announced that webmaster's can expect the Google Penguin 3 update in nearer future. If you don't know about "Google Penguin" then visit: http://digital-marketing-ashvyasseo.blogspot.in/2013/10/google-news-penguin-algo-updated.html

Google AdWords Will Remove "Close Variants" Deselection Option
Currently Google Adwords gives an option to keep or ignore the close variants of the keywords. The close variants mean the plurals, misspellings and other close variants of a targeted keyword.Google has announced that in late Sep, this option will be removed. It means PPC executives won't be able to target exact match keywords without any spelling mistakes or plurals. As always, Google just imposed the usage of close variants. It means you have to pay for the keywords which you might not want to target. Hmm Google sound to be in mood of increasing its revenue.

Google Will Make HTTPs A Ranking Signal
Though this is not upcoming change, it has already been launched. The thing to consider is, it is not a major ranking signal at the moment. It has impacted less that 1% of search queries. In nearer future, it will be one of the important ranking signals. So once again, Google imposed you to get Https URL, no matter you require it or not. As many websites on the web are just information passing which don't require encryption. The amazing thing to notice here is that this announcement has been made after a few weeks of Google's cheap hosting service launch. Google has never made such announcements publicly. It seems like Google is getting into business damn seriously. :D

To epitomize the announcement, I would say there are going to be some changes in nearer future which will impose you to spend more. It will also increase the "Google's Revenues" :D

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Sunday, 3 August 2014

SEO News: Google’s Pigeon Algorithm Update to Improve Local Search Results

Google Pigeon Update
Google Pigeon Update
As people in SEO industry knows that Matt Cutts is on holiday. Everybody might not expect any algo update or refresh in Google. The paradox is Google has launched a new algo update on Jul 24, 2014. The algo is named as "Pigeon" by Search Engine Land in the absence of any official name announcement from Google. So A pigeon is flying in the Google. :) The algo is rolled out in US only for now. It might roll out in other regions in nearer future. The percentage of impacted queries have not been revealed yet.

As per the Search Engine Land, Google revealed, "Along with the hundreds of ranking signals Google use in web search algorithm, the new local search algorithm ties deeper into the Google's web search capabilities. The local search ranking signals include features like knowledge graph, synonyms, spelling corrections, etc." Google also revealed to SearchEngineLand that "new algorithm will improve their local ranking and distance parameters."

This algorithm update has benefited many local directories like Yelp. Before the algorithm update Yelp listing was facing a problem like even if someone searches with query "Yelp", the yelp was not in the first place in the search result. With the pigeon algo update of Google, this problem has been solved. The big directories like Trip-advisor, Yelp, etc. got the ranking benefits from the update.

How will it affect you?
If you are targeting the local audience and you have a directory then you are having the added advantage from this update. If you are local business, you have to add extra efforts and improve other ranking factors to rank high in local search queries.

Hope this helps. Please share your queries and views in the comment section. Has pigeon come to your door? :)

Image credit goes to pixel8ltd.com

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 21 July 2014

Bounce Rate – A Considerable SEO Factor

SEO Facts related to Bounce Rate
Today I am going to discuss one of the basic factors of SEO. The "Bounce Rate".

What is Bounce Rate?
Bounce rate is a measure which shows the percentage of visitors who leave website by visiting single page. More specifically, visitor bounces back from the website from a single page and doesn't navigate through the website.

Why Does it matter to take care of bounce rate?
The bounce rate is one of the 200+ factors Google [and other search engines] consider in SERP [Search Engine Results Page]. Now, consider the scenario that your website ranks in the top result of search engine. A visitor searches for a query and visit your website. The visitor leaves your website by visiting single page, may be within a few seconds. Now, assume 95% visitors leaves your website by visiting only one page of the website. Now, think from search engine's perspective which wants to show the best match result to visitors. As your bounce rate is so high, the search engines will start assuming that your website is irrelevant to that query. As a result, search engine will start de-ranking your site/webpage for that search query.

Factors which can increase Bounce rates
  • Too many popups.
  • Irrelevant topic/title/ heading and content.
  • Irrelevant anchor text and links. For ex. giving link of cauliflower on anchor text "flower". 
  • Poor/irrelevant landing page.
  • Poor design.
  • Poor menu item names.
  • Mobile unfriendly website, i.e., Unresponsive website in an era when people surf on their tabs and mobiles.
  • Developers who open website in live instead of local for minor issues [Don't do it if it isn't really required] .
  • Testing team who open website for single page testing in live [Don't do it if it isn't really required]  
  • Team members like HR, BD, developer, designer, QA who opens the single page to get some information [which can be gathered from local version, database, admin and many other related sources].
  • Many More
In general, anything which is irrelevant to the user will lead user to leave your website. Bounce rate effect not only rankings, but also the conversion rate. Thus, it is advisable that you keep all the points in mind from the user's perspective when optimize your website. Try to reduce the possibilities of bounce rate and make it an engaging website for users to enjoy good rankings.

Hope this information helps! Still have confusion? Feel free to ask your questions via comments.

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest