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Saturday, 19 April 2014

SMO News: LinkedIn Removed Product Page: Learn How To Deal With it?

LinkedIn Tips
The Major Social Media sites are subject to change. We all have witnessed many changes in Facebook designs and functionality. We have been passed through the process of dofollow links and design changes in Google Plus. Recently, twitter has also changed its looks. Now, the timeline, fonts and everything is much bigger than before. The LinkedIn, one of the major social media websites for business has put his feet in this changing shoe.

From 14th April, 2014, LinkedIn has removed the product & service pages from the company page. This change is going to affect many marketers. Specifically those who had invested chunk of money for maintaining those product tabs and bring it up to the level of authentication. With that tab, the marketer will also lose the written reviews & recommendation for particular product and service. Definitely a marketer may showcase it somewhere else, but its direct benefits will be lost. Many marketers are upset and furious with this news, but this is not the end of the world. Things change and so does the marketing strategies. Changes open the new doors of opportunity. You have two alternatives to deal with the removed product page tab adverse effects which are explained below:

1. Showcase Page
Showcase page is a child page of your company page. You may create a dedicated child page to showcase your product and services. What you need to do is follow the below steps:
  • Identify the Service/Product which you want to showcase.
  • In Company Page, click on the edit drop down menu & select create showcase page.
  • Follow the steps, create and share the news, discounts, reviews, etc. on that page.
What to keep in mind while creating the showcase page?
  • You must have plenty of offers, discounts, announcements, etc. to showcase on your showcase page.
  • It should not be a dead page with no updates.
  • You must update it on a regular basis to keep it alive. 
2. Company Update
This is the ultimate alternative of a removed product tab and showcase page as well. If you don't get regular content to share for your showcase page and you might get it occasionally then this is the best recommended option. Use your company page itself and keep sharing quality updates, news, announcements for all your products and services. It will make your page lively and feed the curiosity and expectations of your followers.

You may choose any of the options listed above according to the scope of your product. Another SMO news is soon LinkedIn will remove the polling option in groups. It means from 15th May, 2014 the poll option from the group will be removed. We can say that the only permanent thing is the change.

Things change and so does the market so be ready for the changes with positive eyes to find new alternatives & opportunities.


Ash Vyas SEO Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Linkbuilding & believe to live in the moments.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 14 April 2014

SEO Tips for Optimizing Website for Bing

SEO Tips for Website Optimization for Bing
The web is flooded with articles and blog posts giving tips and tricks on how to optimize website to get higher rankings on Google. But what if you want to optimize your website for Bing? Before some time senior product manager of Bing webmaster program, "Duane Forrester" had conducted a webinar. In that webinar he described the facts bing consider for websites to get ranked on Bing. So here I have epitomized the webinar with important information.

1. Content is the King
Just like any other major search engine, Bing loves the fresh and unique content. So keep your content stand out to attract the search engine Crawlers.

2. Bounce Rate
Bing crawlers considers the bounce rate as one of the major ranking factors. The high bounce rate might indicate the low quality content or services. It also indicates the high ratio of unhappy visitors. In such case, of high bounce rate, your website might get ranked at lower position.

3. XML Sitemaps 
It is strongly recommended to have an error free XML sitemap. The XML sitemap should not contain the broken or not found URLs. If the BingBot will find single Not found page during crawling process, it might drop the remaining URLs from crawling. So be careful about your sitemap and keep it error free.

4. RSS Feed 
RSS Feed is one of the important factors considered by the BingBot It uses the content of RSS as the alert of content update to schedule the next crawling. So Generate error free and clean RSS.

5. Robots.txt File Configuration
Many times it has been noticed by the Bing Crawlers that people mistakenly blocked the crawlers from crawling and indexing their website. It will refrain the crawling bots from crawling the site and index it. So avoid such silly and crazy mistakes which can hurt badly.

6. Use Bing Webmasters Tool
Bing webmaster tool provides you the plethora of information about your website which will help you to take necessary actions to improve the rankings of your website. It is easy to use and completely free tool. So don't hesitate to use it.

Hope these simple but effective tips will help you to get better rankings on Bing.

Ash Vyas SEO Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Linkbuilding & believe to live in the moments.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Saturday, 12 April 2014

SEO And Nutrition Science - An Analogy

SEO And Nutrition Science - The Analogy
You might have read a number of articles and blogs explaining what is SEO. I am going to explain the same, but in a different way. Today I will explain the SEO by using the analogy of Nutrition Science. Sounds weird? But it's really interesting. There are many similarities between SEO activities & Nutrition Food as well as a website and a human body. How? Let's Explore.

As you might be knowing that a human body needs a number of nutritions to be healthy and function properly. Proper and all nutritions will help the body to perform in a more efficient way. In a contrary, Malnutrition will lead to a weaken body which doesn't have enough strength to perform well. Now, if we look at the website then same analogy works here as well. A website needs to have proper and well paced SEO factors like quality backlinks, Good content, etc. There are more than 200 factors (nutrients) a website needs to perform well. If a website is well optimized (means have all desired nutritions) then it will perform in an expected way & serve the desired result in terms of visits, sales, etc. If a website is not properly optimized (suffering from malnutrition) it will lose in the forest of the web. It won't be able to perform well.

There are different kinds of food which are source of different nutrients and gives less or more nutritious. Each of them are equally important. A human body needs all kinds of nutrition in major or small extent. You can't ignore any one of them completely. Some food helps you to gain more nutrients and some less, but it doesn't mean that you can avoid the food with less nutrients. As sometimes it's possible that less nutrient food is helping other vitamins to perform well in the body. Strange but true! An Example is: Vitamin D is useful to gain the calcium from dairy product.

In a same way, there are many SEO activities like Directory submission, Social Bookmarking, PR Submission, etc. Some of the activities might give direct & quick benefits while another might give indirect & slow paced benefits. But each and every activity is equally important. Some SEO professionals might argue that few activities are useless, but I would just say any activity (nutrient) is directly or indirectly useful. You have to use it in proper & qualitative way. You also have to be sure about a fact that the overdose of any good is not good at all. Whether it is any nutrition rich food or SEO activity. The overdose of it will definitely harm your body or your site. Some food can harm the body and destroy the good nutrients inside the body. Same way, few SEO activities, called Black Hat SEO Activities might adversely affect your website and existing reputations, rankings and position of your website. So Be Cautious in choosing healthy food and SEO activities.

Each human body respond bit differently to the food & its nutrition. Each human body might have bit different nutritional needs. In a same way, you can't apply same SEO Formula for all the websites. Each website has its own requirements in terms of targeted market, product niche, competition, etc. So you have to carefully design the SEO Plan for it. An individual must get consultancy & a meal plan from the professional Nutrition doctor. Any tom dick & harry with little knowledge of mineral sources & food can't prescribe the effective meal plan. In a same way, You must handle your website to an experienced SEO Professional only. You shouldn't get an SEO services from any naive SEO individual or firm which might perform same massive link building activities for any site.

The last but not the least point is that both Nutrients and SEO activities take some time to reflect its benefits. You can't expect to eat healthy food today and see its results tomorrow. Similarly, SEO activities take some time to show its results. You can't expect to see top 10 rankings or inflow of visits today if you had performed SEO activities yesterday. You have to be patience to get actual results of both healthy food & Quality SEO Activities.

Hope this article made your understanding of SEO easier. You may also use this easy to explain the analogy to your clients to clear your points.

Ash Vyas SEO Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Linkbuilding & believe to live in the moments.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 10 March 2014

Video Marketing - Affluent Marketing Tool

We all know the worth of a video. There is a proverb, "A picture worths the thousand words". We can modernize that proverb with this "A video is worth of millions words". The targeted audience is busy and don't have time to read a bunch of content. At such situation, videos can come at your rescue.

Videos provides plenty of opportunities to highlight your business in this highly competitive world. To evident you the worth of the video marketing, I would like to share some stats with you. YouTube has 1 billion viewers per month. It is accepted no 2 in the most popular search engine category. It stands at number 3 position in the web according to traffic. As per the study only 56% of companies are using videos for marketing purpose. So you can assume this tremendous marketing tool is still untouched by many.

Video Marketing - Tremendous Marketing Tool

When you start video marketing, it may be possible that you might not get the expected number of views for your videos. It will take some time to get followers and popularity. Watch your own videos, optimize them and improve your upcoming videos to improve the viewer's experience.

It is advisable to create your channel. Upload similar videos in a playlist which will increase the chance of views for related videos. For example, If you are making tutorial videos for video marketing, create a playlist, namely, "Video marketing tutorials" and upload series of videos in that playlist. Use various editing and enhancement tools provided by YouTube editor for free. Take the help of the online community to improve your videos. Don't make it an annual task. Be regular in uploading videos to have loyal viewers.

The most important take away is always brand your videos and optimize them for better performance.

Ash Vyas SEO Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Linkbuilding & believe to live in the moments.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Monday, 10 February 2014

Google's Top Heavy Algorithm is Live Now


Google's Spam team head Matts Cutt has announced on social media site that they have refreshed the Google's top heavy algorithm. The algo was refreshed on 6th Feb, 2014 and it is live now and has been affecting the sites worldwide. This is the 2nd refreshment of this algo after it has been launched on 19th Jan, 2012 which affected 1% search queries. Top Heavy algo was refreshed again on 9th Oct, 2012 which had affected 0.7% of search queries. Now, third time it has been refreshed. He result of its impact is not available yet, but I think there must be very less number of sites which get affected by this.

Google has been very strict to maintain quality of the search result and thus usually either launch or refresh ranking algorithms. These updates enforces webmasters to take proper prevention for maintaining the quality if they want to be in the Google index.

Top Heavy Algorith of Google

What is Top Heavy Algorithm?
If you are unfamiliar with this term then let me bring facts to your attention in the brief. If a webpage is loaded with top page ads with minimal low quality content then it may degrade the user experience. To improve the user experience and quality of content Google started penalizing the webpages or sites with lots of top page ads which can make it difficult to find actual content and make user experience worse. The algorithm launched by Google to penalize such sites is known as Top Heavy Algorithm. The algo which penalizes heavy sites with more of ads and less of the content.

If your site got penalized or if you want any suggestion or help to resolve any query feel free to contact me.
Author Bio
Ash Vyas SEO Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Linkbuilding & believe to live in the moments.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Thursday, 16 January 2014

News: Rand Fishkin Continue WBF At Moz, Not As A CEO

In the morning, the first news I read was Rand Fishkin, the famous name of Moz, formerly known as SEOMoz is stepping down from his role of CEO from Moz. Rand is known face of Moz and always been representetive of Moz. Sarah, the COO of Moz, will take over his job.

Rand has been famous because of his series of whiteboard Friday. I love the way he segment data and make promotional strategies with it. After hearing the news, I was quite shocked and sad as well. There is gossip that one of the goals of the company, Moz, is to sell it out. I don't know whether it is truth or just a rumour. Time will reveal more facts.

But one good news is that Rand will continue doing his whiteboard Friday series. He replied in my tweet that he still be doing lots of whiteboard Friday in his new role at Moz. So SEO guys can still gain the knowledge and information from him. Check the tweet conversation I had with Rand below.

Rand Fishkin replied to continue WBF

Rand has also shared his last video as CEO on Moz in which he is talking with Sarah Bird. Both are discussing their journey.


Ash Vyas SEO Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Linkbuilding & believe to live in the moments.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Saturday, 4 January 2014

How To Pass Google Adwords Fundamental Test?

If you belong to digital marketing industry, you must be aware of Google Adwords and Google Adwords certification. To earn that certification, you have to pass two out of three Google Adwords examinations. Google fundamentals test is easiest one to pass, whether you are beginner or you an experienced one. If you are a beginner, it will make things clear to you and if you are an expert then it will polish your capabilities by adding a few facts.

How To Pass the Adwords Fundamental Exam?
  • Register yourself with Google Partners
  • Read material provided by Google Partners.
  • Read material thoroughly and digest it properly. Do not mug it up, just understand it properly.
Tips to Pass Google Adwords Exam

Once you have finished the reading, decide the day when you want to give the exam. The maximum time limit is 2 hrs, but if you have read well, you will finish it within an hour or 1.30 hrs. Total 90 questions are there and you have to get 85% marks. Don't worry it is easy to achieve. [if you have understood the material]

Tips to Pass Google Adwords Fundamental Exam:
  • Put your cell phone and yourself in silent mode.
  • Take a deep breath and push yourself a go with a thinking that you know everything, and you will pass it out.
  • Take an exam.
  • Read each question properly because questions can be tricky so don't be in a rush, just focus.
  • Give answer properly because once you have confirmed the answer, you can not change it.
  • Keep eyes on a timer, but don't get panic because of it.
  • Do not try to cheat by surfing around or reading material again because Google change phrases + Logical questions are there which cannot be surf around + timer is there so surfing will waste your time and question will remain unanswered
Dont's
  • Once you have finished reading
  • Don't read online material
  • Don't read the experiences of others
  • Don't give mock tests
  • Don't check the example questions of the Google Adwords Fundamental test
Because above all will make you more confused and afraid. The Google fundamental test is very easy because the sole purpose of Google is to make you aware of all the necessary facts to create, run and handle any Adwords campaign. And Now, exams are free so if you failed it, you can re-appear for exam after 7 days.

Best wishes for your examination, you will surely pass.