Bounce Rate – A Considerable SEO Factor

SEO Facts related to Bounce Rate

Today I am going to discuss one of the basic factors of SEO. The "Bounce Rate".

What is Bounce Rate?
Bounce rate is a measure which shows the percentage of visitors who leave website by visiting single page. More specifically, visitor bounces back from the website from a single page and doesn't navigate through the website.

Why Does it matter to take care of bounce rate?
The bounce rate is one of the 200+ factors Google [and other search engines] consider in SERP [Search Engine Results Page]. Now, consider the scenario that your website ranks in the top result of search engine. A visitor searches for a query and visit your website. The visitor leaves your website by visiting single page, may be within a few seconds. Now, assume 95% visitors leaves your website by visiting only one page of the website. Now, think from search engine's perspective which wants to show the best match result to visitors. As your bounce rate is so high, the search engines will start assuming that your website is irrelevant to that query. As a result, search engine will start de-ranking your site/webpage for that search query.

Factors which can increase Bounce rates

• Too many popups.
• Irrelevant topic/title/ heading and content.
• Irrelevant anchor text and links. For ex. giving link of cauliflower on anchor text "flower". 
• Poor/irrelevant landing page.
• Poor design.
• Poor menu item names.
• Mobile unfriendly website, i.e., Unresponsive website in an era when people surf on their tabs and mobiles.
• Developers who open website in live instead of local for minor issues [Don't do it if it isn't really required] .
• Testing team who open website for single page testing in live [Don't do it if it isn't really required]  
• Team members like HR, BD, developer, designer, QA who opens the single page to get some information [which can be gathered from local version, database, admin and many other related sources].
• Many More

In general, anything which is irrelevant to the user will lead user to leave your website. Bounce rate effect not only rankings, but also the conversion rate. Thus, it is advisable that you keep all the points in mind from the user's perspective when optimize your website. Try to reduce the possibilities of bounce rate and make it an engaging website for users to enjoy good rankings.

Hope this information helps! Still have confusion? Feel free to ask your questions via comments.

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: bounce rate,ranking factors,search engine optimization tips,SEO Factors,SEO Tips

LinkedIn Usage Tips to Take Maximum Benefit of The Biggest Business Network

LinkedIn Tips for Professionals

LinkedIn is one of the biggest professional network worldwide. LinkedIn has 277 million members. It is available in 200 languages, and it has over 100 million professional interest groups. LinkedIn is described as a networking tool that strengthens and extends your existing network of trusted contacts. It is very easy to
make new connections and leverage your existing ones to get access to information and new opportunities.

LinkedIn can be used to connect with the professionals worldwide. LinkedIn can be used for professional networking to leverage various business and job opportunities. Here are tips to optimize your LinkedIn profile and effective engagement.

• Add professional picture.
• Add a short summary of your experience, skills, and job interests. The summary should briefly imply about you with some keywords which can help to come up in search results.Use the right language, use expressive skill words, and technical terms, if applicable.
• Have a look at other people's profiles to see what is effective to you, and what's going to work in your industry or field. 
• List all your technical and language skills in your profile.
• List all quantified achievements on your LinkedIn profile 
• Get endorsed. Endorsements are a really good thing to have on your profile but you also need to manage these as well.
• Get Recommendations. Recommendations will make your profile more authentic. 
• Link up with relevant professional groups on LinkedIn and regularly participate in the group.
• Keep your profile up to date and make posts regularly. You can post about things that are happening to you in the work place, books that you've read, conferences that you've been to, anything that's going to help you maintain a strong profile.

Three strong recommendation to get the max out of LinkedIn:

• Ensure that you connect with everyone you know on LinkedIn.
• Join and engage in networks, and professional groups. Be attentive to discussions and participate in them.Be a thought leader, incite intellectual discussion, ask questions.
• Connect with people who you want to build a relationship with. Recruiters, headhunters, and industry leaders.

 LinekedIn is one of the most widely used networking platforms. So if you are not on LinkedIn, create your profile today and start exploring the ample opportunities.

Hope this information helps! Still have confusion? Feel free to ask your questions via comments.

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Read more »

Posted in: linkedin engagement tips,linkedin networking tips,linkedin profile tips,LinkedIn Tips,LinkedIn Tips for Professionals