LinkedIn Usage Tips to Take Maximum Benefit of The Biggest Business Network

LinkedIn Tips for Professionals

LinkedIn is one of the biggest professional network worldwide. LinkedIn has 277 million members. It is available in 200 languages, and it has over 100 million professional interest groups. LinkedIn is described as a networking tool that strengthens and extends your existing network of trusted contacts. It is very easy to
make new connections and leverage your existing ones to get access to information and new opportunities.

LinkedIn can be used to connect with the professionals worldwide. LinkedIn can be used for professional networking to leverage various business and job opportunities. Here are tips to optimize your LinkedIn profile and effective engagement.

• Add professional picture.
• Add a short summary of your experience, skills, and job interests. The summary should briefly imply about you with some keywords which can help to come up in search results.Use the right language, use expressive skill words, and technical terms, if applicable.
• Have a look at other people's profiles to see what is effective to you, and what's going to work in your industry or field. 
• List all your technical and language skills in your profile.
• List all quantified achievements on your LinkedIn profile 
• Get endorsed. Endorsements are a really good thing to have on your profile but you also need to manage these as well.
• Get Recommendations. Recommendations will make your profile more authentic. 
• Link up with relevant professional groups on LinkedIn and regularly participate in the group.
• Keep your profile up to date and make posts regularly. You can post about things that are happening to you in the work place, books that you've read, conferences that you've been to, anything that's going to help you maintain a strong profile.

Three strong recommendation to get the max out of LinkedIn:

• Ensure that you connect with everyone you know on LinkedIn.
• Join and engage in networks, and professional groups. Be attentive to discussions and participate in them.Be a thought leader, incite intellectual discussion, ask questions.
• Connect with people who you want to build a relationship with. Recruiters, headhunters, and industry leaders.

 LinekedIn is one of the most widely used networking platforms. So if you are not on LinkedIn, create your profile today and start exploring the ample opportunities.

Hope this information helps! Still have confusion? Feel free to ask your questions via comments.

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: linkedin engagement tips,linkedin networking tips,linkedin profile tips,LinkedIn Tips,LinkedIn Tips for Professionals

SMO News: LinkedIn Removed Product Page: Learn How To Deal With it?

LinkedIn Tips

The Major Social Media sites are subject to change. We all have witnessed many changes in Facebook designs and functionality. We have been passed through the process of dofollow links and design changes in Google Plus. Recently, twitter has also changed its looks. Now, the timeline, fonts and everything is much bigger than before. The LinkedIn, one of the major social media websites for business has put his feet in this changing shoe.

From 14th April, 2014, LinkedIn has removed the product & service pages from the company page. This change is going to affect many marketers. Specifically those who had invested chunk of money for maintaining those product tabs and bring it up to the level of authentication. With that tab, the marketer will also lose the written reviews & recommendation for particular product and service. Definitely a marketer may showcase it somewhere else, but its direct benefits will be lost. Many marketers are upset and furious with this news, but this is not the end of the world. Things change and so does the marketing strategies. Changes open the new doors of opportunity. You have two alternatives to deal with the removed product page tab adverse effects which are explained below:

1. Showcase Page
Showcase page is a child page of your company page. You may create a dedicated child page to showcase your product and services. What you need to do is follow the below steps:

• Identify the Service/Product which you want to showcase.
• In Company Page, click on the edit drop down menu & select create showcase page.
• Follow the steps, create and share the news, discounts, reviews, etc. on that page.

What to keep in mind while creating the showcase page?

• You must have plenty of offers, discounts, announcements, etc. to showcase on your showcase page.
• It should not be a dead page with no updates.
• You must update it on a regular basis to keep it alive. 

2. Company Update
This is the ultimate alternative of a removed product tab and showcase page as well. If you don't get regular content to share for your showcase page and you might get it occasionally then this is the best recommended option. Use your company page itself and keep sharing quality updates, news, announcements for all your products and services. It will make your page lively and feed the curiosity and expectations of your followers.

You may choose any of the options listed above according to the scope of your product. Another SMO news is soon LinkedIn will remove the polling option in groups. It means from 15th May, 2014 the poll option from the group will be removed. We can say that the only permanent thing is the change.

Things change and so does the market so be ready for the changes with positive eyes to find new alternatives & opportunities.

Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Linkbuilding & believe to live in the moments.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: digital marketing tips,Internet Marketing Tips,LinkedIn News,LinkedIn Tips,SMO News