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As the 2014 is about to end, many of the marketers might trying to gauge which social media platform is best for them or on which social media platform they should focus in 2015? This Blog will give you an insight of top 5 social media platforms which can help you to choose the best social media platform to target your audience and get desired results for your marketing efforts.
1. LinkedIn
LinkedIn is the best social media platform for B2B companies and professionals. If you are in the business sector where your prospects are other business owners or c-level executives then LinkedIn must be your marketing destination. Also, if you are having recruiting firm then LinkedIn can make your work more quickly and easy by getting the best professionals.
As per a survey 91% of B2B marketers use LinkedIn actively and 65% B2B companies acquired new clients from LinkedIn. One more interesting fact is 40% of B2B buyers researched about products or services on LinkedIn before buying. This can give you an idea how important LinkedIn can be for your B2B company.
2. Twitter
If you are targeting publication industry like news, Blogs, Microblogs, B2B companies, marketers then twitter is the platform you should focus on. As per the survey 85% of B2B marketers use twitter and 53% of business in the information and communication industry which makes it best to target marketers and business. Also if you are trying to spread general awareness and you are supporting and NGO or political party then Twitter is the best suited tool for your business.
3. Google+
Google+ is the best choice if you are giving your efforts to create a "Brand". As many of you know it is directly connected with the Google which is an added advantage for the marketers using G+. Many big brands like Cisco, HP, Moz leverage "Branding Benefits" by successfully running campaigns on G+. It is also a good place to target if your audience belongs to "male" fraternity because as per the survey 68% of Google+ users are male.
4. FaceBook
The best social media platform for the companies which have visually driven products. It is also best for B2C companies and best suited for B2C products like ecommerce items and software like antivirus. As per the stat of a survey, 42% of Facebook fans like a page to get discount and coupon and 35% of people like a page to compete in a contest for alluring prices. One important thing to mark here is 399 million FB users are using FB on mobile app which can give an idea how big B2C market is lying on Facebook.
5. Pinterest
Pinterest is best suited for a few categories of business like
Hope this article helps you to identify the platform where your targeted audience might be unaware of your products and services which can be turn into a big chunk of revenue.
*the survey stats are taken from QuickSprout & image credit goes to digital information world.
1. LinkedIn
LinkedIn is the best social media platform for B2B companies and professionals. If you are in the business sector where your prospects are other business owners or c-level executives then LinkedIn must be your marketing destination. Also, if you are having recruiting firm then LinkedIn can make your work more quickly and easy by getting the best professionals.
As per a survey 91% of B2B marketers use LinkedIn actively and 65% B2B companies acquired new clients from LinkedIn. One more interesting fact is 40% of B2B buyers researched about products or services on LinkedIn before buying. This can give you an idea how important LinkedIn can be for your B2B company.
2. Twitter
If you are targeting publication industry like news, Blogs, Microblogs, B2B companies, marketers then twitter is the platform you should focus on. As per the survey 85% of B2B marketers use twitter and 53% of business in the information and communication industry which makes it best to target marketers and business. Also if you are trying to spread general awareness and you are supporting and NGO or political party then Twitter is the best suited tool for your business.
3. Google+
Google+ is the best choice if you are giving your efforts to create a "Brand". As many of you know it is directly connected with the Google which is an added advantage for the marketers using G+. Many big brands like Cisco, HP, Moz leverage "Branding Benefits" by successfully running campaigns on G+. It is also a good place to target if your audience belongs to "male" fraternity because as per the survey 68% of Google+ users are male.
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| Which Social Media Platform is Right for Your Business |
4. FaceBook
The best social media platform for the companies which have visually driven products. It is also best for B2C companies and best suited for B2C products like ecommerce items and software like antivirus. As per the stat of a survey, 42% of Facebook fans like a page to get discount and coupon and 35% of people like a page to compete in a contest for alluring prices. One important thing to mark here is 399 million FB users are using FB on mobile app which can give an idea how big B2C market is lying on Facebook.
5. Pinterest
Pinterest is best suited for a few categories of business like
- Fashion
- Cooking
- Ecommerce
Hope this article helps you to identify the platform where your targeted audience might be unaware of your products and services which can be turn into a big chunk of revenue.
*the survey stats are taken from QuickSprout & image credit goes to digital information world.
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