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It can be a trivial or a million dollar question, depends on the person. For example, some of you have an instant answer, "A marketer market or sell the things." Well, that can be a generic answer, but to be a "Successful Marketer" one has to do much more specific things than marketing or selling the stuff. Marketing is not as easy as people assume, it's a logical and quite challenging job. A marketer needs to follow a step by step process to be a successful marketer. In today's Blog, I will try to cover the top 10 practices in stepwise manner which each marketer needs to practice to become a "Successful Marketer".
Understand the Business
This must be the first step of anyone who wants to be part of the marketing industry. You have to be quick learner and understand the organization or company you are going to work with/for. You have to understand the rules, policy and standards which can help you to take marketing decisions without any conflicts in the future. As part of the business knowledge acquisition, you have to understand the products/solutions/services of the company. You have to grasp the thorough details of each product and solution you are going to sell. It will help you to get the confidence to deal the real market more effectively.
Understand the Business Goal
You have to do in-depth research to understand and clearly define the goals of the company, both, long term and short term. The quote a marketer needs to keep in mind is "Blind marketing, without any clear goal will reach nowhere."
Understand the Industry and Competition
Once you have a clear idea of the company, its products and the goals to be achieved, this is the time to carry out a thorough research to understand the targeted industry and the competition. To conquer the market, you have to understand the industry trends and possible future changes. You also have to spot the strength and weak points of the competitors. Here a quote to keep in mind is "Never underestimate your competitors".
Understand the Persona
The next step is to understand the persona of your market. Persona is an assumed character with all the possible characteristics of the targeted audience. One business can have more than one persona and you have to get the detailed characteristic to define a specific persona.
Define the Priorities
After the research phase and defining the goals and business related entities, you have to define the priority. It's obvious to have more than one goal for any business. You have to give priority to each goal. You can also classify goals in micro and major goals. You have to give priority to the persona whom to target first. You can't aim all the directions at the same moment. You have to be clear which milestone to achieve first.
Outline a specific Marketing Plan
After defining the clear priority, you can create a specific marketing plan. You can create a phase-wise marketing plan as per the set priorities. Make sure you keep all the gathered data and processed information in your mind during marketing plan creation. Use your experience, but don't stick to it. Each market needs a different strategy. You can't use the same marketing plan everywhere. You should use your experience to create an effective plan, not to impose it. You can also take help of the industry experts from direct or indirect resources.
Be a calm listener
Many times you might have seen people speaking so much, sometimes exaggerating, about their products/services. This is traditional sales practice. A good marketer is always a good listener. As a good marketer, you have to listen to everyone, yes everyone. You have to listen to your prospects/clients, your boss, your colleagues and many other entities. Sometimes, you will get stupid, agitating or provoking suggestions, but you must listen carefully by keeping your mind open. The reason is sometimes, you might get excellent ideas or suggestions directly or indirectly. All people giving their suggestions are after all belongs to the audience area. Their suggestions will be helpful sooner or later. Even the worst suggestion will bring you to an idea of what you should never do. :) So be a calm listener.
Go with the experience and instinct
As I said earlier, listen to everyone, but do what is right for you to achieve your business goals. You should use both your experience and instinct to take the right marketing decisions. Do not follow anyone blindly, not even your own self or your own experience. Market and audience changes dynamically and you have to change your marketing practices accordingly.
Accept the Mistakes & Learn from it
Like any other field, it is possible that your marketing plan proves to be a disastrous thing. The key take away here is to don't justify the things. You must understand and gracefully accept your mistakes. Not only, accepting, but you also have to understand the factors which lead you to such failures and make sure you don't repeat the mistakes. You must take lessons from your mistakes which can help you to make better marketer. The thing to keep in mind is "Making mistake is not wrong, but repeating the mistake and not taking lessons from the mistake is wrong."
Never Stop Learning
As a marketer, you can't be an expert ever. You have to be a student of the field. You have to learn from each entity and each person around you. Even the worst things can teach you the best marketing strategies. Never think that you have reached the summit of the marketing industry, but keep your eyes, ears and mind open to learn new things from your's and others' experiences. Be a good reader and learner!
So these were top ten things, every marketer should keep in mind and follow at its best. Each successful marketer practice these process in his each marketing project. Hope this helps you in one way or other.
Understand the Business
This must be the first step of anyone who wants to be part of the marketing industry. You have to be quick learner and understand the organization or company you are going to work with/for. You have to understand the rules, policy and standards which can help you to take marketing decisions without any conflicts in the future. As part of the business knowledge acquisition, you have to understand the products/solutions/services of the company. You have to grasp the thorough details of each product and solution you are going to sell. It will help you to get the confidence to deal the real market more effectively.
Understand the Business Goal
You have to do in-depth research to understand and clearly define the goals of the company, both, long term and short term. The quote a marketer needs to keep in mind is "Blind marketing, without any clear goal will reach nowhere."
Understand the Industry and Competition
Once you have a clear idea of the company, its products and the goals to be achieved, this is the time to carry out a thorough research to understand the targeted industry and the competition. To conquer the market, you have to understand the industry trends and possible future changes. You also have to spot the strength and weak points of the competitors. Here a quote to keep in mind is "Never underestimate your competitors".
Understand the Persona
The next step is to understand the persona of your market. Persona is an assumed character with all the possible characteristics of the targeted audience. One business can have more than one persona and you have to get the detailed characteristic to define a specific persona.
Define the Priorities
After the research phase and defining the goals and business related entities, you have to define the priority. It's obvious to have more than one goal for any business. You have to give priority to each goal. You can also classify goals in micro and major goals. You have to give priority to the persona whom to target first. You can't aim all the directions at the same moment. You have to be clear which milestone to achieve first.
Outline a specific Marketing Plan
After defining the clear priority, you can create a specific marketing plan. You can create a phase-wise marketing plan as per the set priorities. Make sure you keep all the gathered data and processed information in your mind during marketing plan creation. Use your experience, but don't stick to it. Each market needs a different strategy. You can't use the same marketing plan everywhere. You should use your experience to create an effective plan, not to impose it. You can also take help of the industry experts from direct or indirect resources.
Be a calm listener
Many times you might have seen people speaking so much, sometimes exaggerating, about their products/services. This is traditional sales practice. A good marketer is always a good listener. As a good marketer, you have to listen to everyone, yes everyone. You have to listen to your prospects/clients, your boss, your colleagues and many other entities. Sometimes, you will get stupid, agitating or provoking suggestions, but you must listen carefully by keeping your mind open. The reason is sometimes, you might get excellent ideas or suggestions directly or indirectly. All people giving their suggestions are after all belongs to the audience area. Their suggestions will be helpful sooner or later. Even the worst suggestion will bring you to an idea of what you should never do. :) So be a calm listener.
Go with the experience and instinct
As I said earlier, listen to everyone, but do what is right for you to achieve your business goals. You should use both your experience and instinct to take the right marketing decisions. Do not follow anyone blindly, not even your own self or your own experience. Market and audience changes dynamically and you have to change your marketing practices accordingly.
Accept the Mistakes & Learn from it
Like any other field, it is possible that your marketing plan proves to be a disastrous thing. The key take away here is to don't justify the things. You must understand and gracefully accept your mistakes. Not only, accepting, but you also have to understand the factors which lead you to such failures and make sure you don't repeat the mistakes. You must take lessons from your mistakes which can help you to make better marketer. The thing to keep in mind is "Making mistake is not wrong, but repeating the mistake and not taking lessons from the mistake is wrong."
Never Stop Learning
As a marketer, you can't be an expert ever. You have to be a student of the field. You have to learn from each entity and each person around you. Even the worst things can teach you the best marketing strategies. Never think that you have reached the summit of the marketing industry, but keep your eyes, ears and mind open to learn new things from your's and others' experiences. Be a good reader and learner!
So these were top ten things, every marketer should keep in mind and follow at its best. Each successful marketer practice these process in his each marketing project. Hope this helps you in one way or other.
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