Internet Marketing As Career Objective and Internet Marketing Brief

I had a conversion with a Professor of a University in Singapore which inspired me to write about Internet Marketing as a career objective and a brief introduction of Internet Marketing. This Blog is for the aspiring marketers and students who are interested in building their career in the online marketing field.

What is Internet Marketing?
First of all you have to understand the meaning of online advertising aka Internet Marketing. Internet Marketing is an amalgamation of different branches or standard activities which helps people or businesses to achieve their business goals. A business goal can be anything, including,

• Generating a sell of a product
• Generating awareness about a cause or products
• Getting donation for an NGO
• Getting subscription for a newsletter
• And so on

Different Internet Marketing Branches
Internet marketing is a collage of various activities, including:

• SEO [Search Engine Optimization]
• SMO [Social Media Optimization]
• PPC [Pay Per Click]
• Affiliate Marketing
• Email Marketing
• Adsense
• And more

Internet Marketing As Career Objective
Internet marketing aka Online marketing ka Online advertising is a very interesting field. You will have a great fun working in it. The minimum requirements to be a Successful Internet Marketing Professional are listed below:

Above mentioned channels of Internet Marketing are whole field in itself. As per your interest you can choose any one field, like, SEO and get expertise in it. If you're interested in each and every field, then you can start with anyone and gradually get specialization in each branch of Internet Marketing which eventually make your profile as an Internet Marketing Professional.

Be Passionate
This is the core requirement to get into this field [or may be in any field]. You must be very passionate about your job. You shouldn't expect much of holidays or weekends because sometimes new market updates or new projects can make you work on weekends and holidays as well.

Ready to work in Competitive environment
Every industry has a competition, but in this field you might face more competition than normal. There is a strong competition between global and local Internet Marketing professionals.

Good Logical and Reasoning Power
As an Internet Marketing professional, you have to think from four different perspectives.

• Your targeted prospects to whom you want to sell your products
• Your client to whom you're providing your services
• Marketing platform where you're targeting the audience to achieve business goals, i.e., search engine, social media, etc.
• A marketer

You also have to assume the algorithms of search engines and other platforms you are targeting. To deal with these different aspects, you need to have a good logical and reasoning power to create channelized marketing plans.

Why Opt Internet Marketing Field as Profession?
As I said earlier, it's a really fun job. If you are interested in the amalgamation of marketing & Internet field then this is the perfect job for you. Other reasons to choose the Internet marketing profession are:

• You get opportunities to work in different industry verticals
• Global platform to showcase your skills
• Various opportunities to meet different people worldwide
• And many more

My reason to be in this field is I'm loving it. :)

So that's the brief of Internet Marketing as a career objective.

Hope this Blog has added some valuable information in your knowledge-base and can help you to select an online advertising career. If you have any query, feel free to ask.

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
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Posted in: digital marketer,Internet Marketing career,Online marketing as career objective