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I have heard many time prospects or my social network connections asks me this question or look suspiciously to the people who are claiming to have such certification or partnership. This inspired me to write this Blog. This blog will answer their queries and it will also be helpful to the aspirant marketers.
The answer is, "YES". Not only, Google, but also Bing, Hubspot and other known names in the Online marketing industry provides such certification. This certification usually has a validation date on it due to ever-changing nature of the marketing and internet field.
Why Google (or other such organization) Gives Such Certification?
I haven't approached Google to answer this, but as per my knowledge and experience, I'm trying to answer this question :) . As we all know, Google is fighting against "Spam" and "Poor Online Marketing Practices". Such courses provide in-depth knowledge of the ethical and result oriented marketing standards and practices. This helps Google to educate marketers with the guidelines and standard practices to be followed. At some extent, it also helps in getting other core information of people which helps search engines in other ways.
It also helps people to recognize the qualified individuals who can work for them as per the set standards.
Some organizations (including Google in the past) also bag some money from such courses. It still helps indirectly to add revenue to the organizations.
How To Get Google [or other Related] Certification?
Google and other related organization like Bing, Hubspot provides different courses or material to the aspiring marketers. These materials can be PDF ebook or series of video lectures which provide in-depth knowledge of chosen subject. Once the learner feels, he has acquire enough knowledge, he can give an evaluation test which is a time bound exam. The exam will test the knowledge of the learner by both theoretical and a few practical scenario based questions. If a learner achieves the set milestone of score, the organization issue an online certificate to him/her.
Usually, such certifications are valid to specified time period, then one must need to give exam again to regain the certification.
How to Be Google Partner?
There are a few requirements to be "Google Certified Partner" which are listed below:
- Google Partner's profile creation for company
- Google certified individual [Pass minimum 2 exams out of 3]
- Meet minimum spending requirement which is at least $10,000 USD (or local currency equivalent) in total AdWords spend over the last 90 calendar days.
The chances of cheating in such exams are denied in 99.99% cases. These exams are time based, so one don't get much time to surf around or explore the material to find the answers. Also, the questions are logical, so all question don't have answer on net. It can be only acquire by thorough subject knowledge.
We can't ignore the 0.01% ratio of possible cheating. Sometimes, students give exams in a group or ask someone to give exam in behalf of them. So there can be cases of dummy student achieves certification for someone else. This is possible because there is no verification policy, but this is a very rare scenario.Again it's quite difficult because the passing score usually set to very high and the time constraint exam policy.
Which Types of Certificates are Available?
There are many organizations providing various certifications. Each has their own set rules, passing score, etc. A few courses are offered only once in limited time period, but there are a few courses which are open to all for free for 365 days a year. Below is a list and link of a few well-known certification programs. By exploring the links, you will find more related details, like course material, passing marks, validity, etc.
- Google Adwords Certification
- Google Analytics Individual Qualification
- Bing Adword Certification
- Hubspot Inbound Certification (Both, free and paid courses are available)
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