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In this post I am going to share a few disastrous but basic mistakes social media optimizers make while doing SMO activities. As I said these are the basic things, but it can hurt your "Brand" as well as end goals very badly. So let's get into the details.
Doing anything aimlessly can be disastrous. So make a proper strategy, what you want to target, how and when? As an SMO or marketer you must be knowing that Social Media is a shaky ground where different people have different choices. So your plan must be in a way that you can reach maximum "Potential Audience".
There can be different ways of doing spamming unconsciously or consciously. For example,
- Using too many hastags
- Tagging too many people in irrelevant images and posts
- Making automated posts frequently
- Sharing only links
- Buying likes
- Fake Recommendations
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| Top 5 SMO Mistakes |
3. Only Promotions
As per a normal SMO rule, the content on SMO pages/profile should be in 80/20 ratio. It means 80% of the information should be shared and 20% of promotional content can be there on the social pages. Keep in mind that even the information sharing should be with a proper strategy and related stuff. Avoid making silly mistakes in this.
Only sharing on the social profile is like shouting in bare area. You should build some kind of engagements or increase page likes or at least increase reach of the post. It can get you different benefits of SMO else it's waste of time.
This is the most important aspect, but as a SMO I think people might not miss it. At the same time, there might be some newbies trying their hands on SMO, so I thought to include it in the post. Perfectly optimize your page or profile with genuine and correct details. Try to verify the page, emails and other possible fields which can be verified.
Hope this post helps in one way or other to improve your SMO activities.
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