SEO NEWs: Google Started Giving Reminders To Make Website Mobile Friendly

As we all know the world and even the algorithm of Google is moving to support smart devices. As you might know that Google has updated the search algorithms for mobile search and show "mobile friendly" tag to the responsive or a mobile friendly website in the search result. If you don't know then just search anything in Google using your mobile and witness it on your own. To take this further and to encourage webmasters (or to push them) to make their website responsive, Google has taken a new step.

Google has started sending a message to the webmasters around the world in their (GWT) tool message-box as well as to the webmaster's email id to point out the problems with their website. The message usually contains a subject line as "Fix mobile usability issue found on site-URL". It is a lengthy message with some details of the website, but the bottom line of the message is
"displayed and ranked appropriately for smartphone users".  It means your website will rank as per it's compatibility with smart devices.

Have you received any such message? Check your Google webmaster message box.

The SEO experts are forecasting that the Google might take strict steps in future. The websites which are not compatible with mobile devices can face the drop in rankings. Even there are some clear signs that the mobile ranking algorithm is about to launch and Google is making people ready for that.

So if you don't have a responsive or a mobile friendly website then this is the right time to do the needful before Google push your rankings down and force you to take steps.

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: Future google updates,google update,SEO News

Google's update announcement for Adwords and Search Engines

I thought as Matt is on a long holiday, there will be a relaxing time slot for the SEO people who are working hard to get rankings. [P.S. A few like me give more emphasis on Branding and visitor experience. Though rankings of targeted keywords are important obviously, but if you concentrate more on creating a known "Brand" and good user experience, algo updates won't bother you more. :P] Coming back to the topic, Google has spoiled the mood of the holidays of SEOs and this time also of PPC executives. There are a few announcements of upcoming updates. I'm sharing in brief for your reference.

Future Google Updates

Google Will Launch Penguin 3
In the recent webmaster's hangout, John announced that webmaster's can expect the Google Penguin 3 update in nearer future. If you don't know about "Google Penguin" then visit: http://digital-marketing-ashvyasseo.blogspot.in/2013/10/google-news-penguin-algo-updated.html

Google AdWords Will Remove "Close Variants" Deselection Option
Currently Google Adwords gives an option to keep or ignore the close variants of the keywords. The close variants mean the plurals, misspellings and other close variants of a targeted keyword.Google has announced that in late Sep, this option will be removed. It means PPC executives won't be able to target exact match keywords without any spelling mistakes or plurals. As always, Google just imposed the usage of close variants. It means you have to pay for the keywords which you might not want to target. Hmm Google sound to be in mood of increasing its revenue.

Google Will Make HTTPs A Ranking Signal
Though this is not upcoming change, it has already been launched. The thing to consider is, it is not a major ranking signal at the moment. It has impacted less that 1% of search queries. In nearer future, it will be one of the important ranking signals. So once again, Google imposed you to get Https URL, no matter you require it or not. As many websites on the web are just information passing which don't require encryption. The amazing thing to notice here is that this announcement has been made after a few weeks of Google's cheap hosting service launch. Google has never made such announcements publicly. It seems like Google is getting into business damn seriously. :D

To epitomize the announcement, I would say there are going to be some changes in nearer future which will impose you to spend more. It will also increase the "Google's Revenues" :D

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: Future google updates,Google algo update,google news,google update

Google News: Google Analytics Layout Changed

Google seems to be in very aggressive mood these days. It seems like google has either decided to complete a to do task list which the google engineers might created in beginning of the year & as we are near to end of the year they are just started completing that to do list or Google has decided to cover headlines of almost all famous SEO blogs daily :)

After hummingbird, penguin update & No PR update announcement, one more change thrown by google today. Google analytics layout has been changed. Though this is not for the first time, Google is famous for back to back changes. Again withing 15 days 4 changes/announcements by google making SEO industry keep on moving.

Today's Google news is traditional google analytics navigation layout have some changes. Overview section which was showing direct, referral & organic traffic has been changed by a panel, namely, "acquisitions" which has 2 new subitems, namely, "overview & Channels"

Overview channel will give you an overview of overall performance of organic search [via search engines], direct traffic, referral traffic & social traffic with details separated in 3 parts.
1. Acquisition
Giving overview of total visits, % of new visits and new visits.
2. Behaviour
Gives an overview of bounce rate, pages/visit and avg. visit duration.
3. Conversions
Gives an overview of goal conversion rate, goal completion & goal value. This is the only section which gives you choice of selecting 1 goal out of x no of goals you have set. So you can see the performance of each goal you have set by selecting any from the small drop down buttonn.

Each of these section will give you the value in % and not in actual digits and that in horizontal bar chart.

Channel section will give you details of almost everything you might be seeking for. Channel section also have all the sections Acquisition -> overview has. The only twist is this section will give you more detailed values in form of actual digits rather than % or bar chart. You can see all the values with details so you can track from which channel out of 4 namely, organic, social, referral & direct. Again conversions have the selection option to measure the performance of individual goals.

You can navigate in traffic sources by clicking on traffic channel for more details as you were doing before. Rest of the things are as it is.

When you open the analytics, at first glance you might feel like lost in your own home. It's like after having relaxing sleep when you open your eyes interior of your house has been changed which might make you uncomfortable for a while as we used to be habitual and familiar with the old stuff and it seems bit difficult to get used to with new things. But when you take a deep breath and navigate it seems more productive, helpful and satisfying the meaning of name "analytics" which make your analysis task bit easier & more productive by comparision.

Though Google used to implement changes for better user experience for sure weather it is for normal net surfers or webmasters but back to back changes are making SEO industry bit uneasy with the stuff :)

We will wait for new changes or announcement by Google which will again rule the headlines of many authorised SEO & digital marketing blogs. And that can be expected in nearer future as per the footprints of google :)

Till then keep on reading digital marketing blogs for more updates, tips, tricks and guides on digital marketing topics. Feel free to leave your mark by leaving your questions and feedbacks in comment.

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Posted in: analytics layout change,ashseo,ashvyasseo,Google analytic appereance update,Google analytics,google news,google update,major changes by google