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People are more likely to keep their eyes and ears open for the algorithm updates of Google. They usually overlook the changes in other search engines. Bing has announced one of the changes which has affected considerable search queries and URLs. Let's explore it in a bit detail
On Bing Blog, Igor Rondel, the Principal Development Manager, Bing Index Quality posted a few days ago regarding the launch of a search engine algorithm update. According to that Bing has changed its algorithm to target the URLs which are stuffed with the keywords. It is somewhat similar to Google's Exact Match Keyword and Payday loan algo updates.
According to Igor, it has been launched before a few months. It has affected 3% of overall search queries. To make the update transparent, Igor also documented the types of URL on the blog which counted as spammy and got hit by this algo. The types of domains are:
The bing algorithm update has hurt the websites with any of the above kind of keyword spam. Bing is now more committed towards the quality of search result and this algo update is one of the proofs.
To get more such insight and news, stay tuned with me.
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| Bing Algorithm Update: URL SPAM |
On Bing Blog, Igor Rondel, the Principal Development Manager, Bing Index Quality posted a few days ago regarding the launch of a search engine algorithm update. According to that Bing has changed its algorithm to target the URLs which are stuffed with the keywords. It is somewhat similar to Google's Exact Match Keyword and Payday loan algo updates.
According to Igor, it has been launched before a few months. It has affected 3% of overall search queries. To make the update transparent, Igor also documented the types of URL on the blog which counted as spammy and got hit by this algo. The types of domains are:
- Keyword rich hostname with multiple hosts
Example: free.online.moviesticketsforsale.com
- Domain name with repeated keywords
Example: home-decore-homedecoreforsale.com - URL with Keyword Permutation
Example: homeloan.paydayloan.com
houseloan.paydayloan.com
cheaploans.paydayloan.com - URL Squatting Here people try to take advantage of human tendency of misspell.
Example: calculatar.com [misspelling of calculator.com]
The bing algorithm update has hurt the websites with any of the above kind of keyword spam. Bing is now more committed towards the quality of search result and this algo update is one of the proofs.
To get more such insight and news, stay tuned with me.
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