Google Pigeon Update |
As per the Search Engine Land, Google revealed, "Along with the hundreds of ranking signals Google use in web search algorithm, the new local search algorithm ties deeper into the Google's web search capabilities. The local search ranking signals include features like knowledge graph, synonyms, spelling corrections, etc." Google also revealed to SearchEngineLand that "new algorithm will improve their local ranking and distance parameters."
This algorithm update has benefited many local directories like Yelp. Before the algorithm update Yelp listing was facing a problem like even if someone searches with query "Yelp", the yelp was not in the first place in the search result. With the pigeon algo update of Google, this problem has been solved. The big directories like Trip-advisor, Yelp, etc. got the ranking benefits from the update.
How will it affect you?
If you are targeting the local audience and you have a directory then you are having the added advantage from this update. If you are local business, you have to add extra efforts and improve other ranking factors to rank high in local search queries.
Hope this helps. Please share your queries and views in the comment section. Has pigeon come to your door? :)
Image credit goes to pixel8ltd.com
Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
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Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest
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