Top 5 Tips To Write Awesome and Attractive Content

Tips To Improve Your Writing Skills Recently I have been part of a tweet discussion on the topic of an effective content writing. Today in this blog will share the tips for writing attractive content based on the discussion, experts' point of view and my own experience. The online marketing industry has changed drastically in a past decade. A quality content has become a most vital aspect of any marketing strategy. The way of crafting the content has changed. A good piece of content is the one which is original and grammatically correct. It should have good use of voice so the targeted users can easily understand it. To make it more effective,...

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Posted in: content strategy,content tips,content writing tips

Why Online Marketing Is The Best Marketing Channel?

Recently I had a conversation with an online marketer which inspired me to write this Blog. The online marketer is practicing inbound marketing, but amazingly he was more in favor of offline marketing. This can be the case of many similar marketers who are still confused and don't understand the worth and power of the online marketing. This is a very broad topic to discuss on. Let's explore why online marketing is the best "Marketing" Channel in brief. Offline marketing Vs Online Marketing In the 90s and before that time, people had only one major marketing channel which is offline marketing. In offline marketing, people perform different...

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Posted in: benefits of internet marketing,importance of inbound marketing,online marketing

Bing Algo Update: URL SPAM Keyword Stuffing

People are more likely to keep their eyes and ears open for the algorithm updates of Google. They usually overlook the changes in other search engines. Bing has announced one of the changes which has affected considerable search queries and URLs. Let's explore it in a bit detail Bing Algorithm Update: URL SPAM On Bing Blog, Igor Rondel, the Principal Development Manager, Bing Index Quality posted a few days ago regarding the launch of a search engine algorithm update. According to that Bing has changed its algorithm to target the URLs which are stuffed with the keywords. It is somewhat similar to Google's Exact Match Keyword and Payday...

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Posted in: algorithm change,bing algorithm update,search engine news,SEO News

How Local Traffic Affect Search Engine Results?

Many people might not be aware that local traffic can influence the Google rankings. How? Let's explore. Nowadays, search engines, specifically Google started understanding the search patterns of the users. They show results according to the search pattern of a particular person or device. For example, If you are regular searcher of jewellery, then when you search for Ruby, it will show you the result of ruby gems instead of the ruby on rails - programming language. You also might have noticed that when you are searching for some restaurant or coffee shop, the local results will be on the top. Another example, when you are logged into your...

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Posted in: local search,local search influence,SEO Tips,serp factors

Google Authorship Dead, Author Rank Will Live Long

Google's authorship had launched on 7th June, 2011. After almost three years, Google has announced, "The End" of the Authorship. In one of the Google+ post by John Muller, Google Webmaster Trends Analyst mentioned that Google's authorship was just a test. How? Why? Let's explore. As we all know that Google continuously tries to provide the best user experience. For this purpose, it usually keeps making changes to its algorithm. With the same agenda, Google had launched the authorship markup. The core goal of Google was to provide more detailed and useful information passing to the users. Unfortunately, during the test of three long years, Google...

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Posted in: bloggers tips,Gogole authorship,Google algo update,google tips,Googleauthor rank