SEO News: Don't Block Javascript and Google IS Looking For Testers

Today, I am going to share two news insights from Google. First news is related to mobile search result. It seems like Google is working quite seriously to improve the mobile search result and enforce the webmasters to pull up their socks and provide the best possible results to end users. Recently, Google has implemented a change in Google mobile search result. As per that, if you have blocked javascript, CSS, etc. then Google won't show your description snippet in the mobile search result. Instead of the snippet, it will show following

"A description for this result is not available because of this site’s robots.txt – learn more."

Learn more in the snippet redirect to a link of Google's support page which explains about robots.txt. As a webmaster, you must be knowing that Google had announced, "Not to block CSS, Javascript, images, etc. back in Aug, 2012 for desktop search. Now, again Google has enforced the same for mobile search. So your robots file should not block Googlebot to crawl your css, javascript, images, etc. for your desktop or mobile version. In short, be transparent to Google.

Another news insight from Google is that now you can be a tester at Google for some time. :) No there is no job vacancy available at Google. The fact is Google is releasing the alpha version of its new search query report module in GWT. For that Google webmaster's team is looking for some volunteer webmasters who can use the alpha version of "Search Query result" and test it. Keep in mind that, the version of the search queries can have bugs and interface issues. The feedback collected from the users will be used in the final version of "Search query report" of Google. If you want to be part of this test, here is the sign up form link: http://goo.gl/Iub7Zt

This news is announced by Google webmaster's team on Google+. Here is the snippet of what they said

So another future news is Google Webmaster's search Query report is going to be changed soon. :)

The conclusion of this blog is, Google is working hard to give the best to their users, specific focus is towards the mobile users. So the takeaway here is, work hard to give the best experience to users and enhance your website to make it mobile user friendly in all ways possible.

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: Future google updates,Google updates,SEO News

SEO NEWs: Google Started Giving Reminders To Make Website Mobile Friendly

As we all know the world and even the algorithm of Google is moving to support smart devices. As you might know that Google has updated the search algorithms for mobile search and show "mobile friendly" tag to the responsive or a mobile friendly website in the search result. If you don't know then just search anything in Google using your mobile and witness it on your own. To take this further and to encourage webmasters (or to push them) to make their website responsive, Google has taken a new step.

Google has started sending a message to the webmasters around the world in their (GWT) tool message-box as well as to the webmaster's email id to point out the problems with their website. The message usually contains a subject line as "Fix mobile usability issue found on site-URL". It is a lengthy message with some details of the website, but the bottom line of the message is
"displayed and ranked appropriately for smartphone users".  It means your website will rank as per it's compatibility with smart devices.

Have you received any such message? Check your Google webmaster message box.

The SEO experts are forecasting that the Google might take strict steps in future. The websites which are not compatible with mobile devices can face the drop in rankings. Even there are some clear signs that the mobile ranking algorithm is about to launch and Google is making people ready for that.

So if you don't have a responsive or a mobile friendly website then this is the right time to do the needful before Google push your rankings down and force you to take steps.

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: Future google updates,google update,SEO News

Top 10 Disastrous SMO Mistakes Should Be Avoided

In this post I am going to share a few disastrous but basic mistakes social media optimizers make while doing SMO activities. As I said these are the basic things, but it can hurt your "Brand" as well as end goals very badly. So let's get into the details.

1. No Strategy

Doing anything aimlessly can be disastrous. So make a proper strategy, what you want to target, how and when? As an SMO or marketer you must be knowing that Social Media is a shaky ground where different people have different choices. So your plan must be in a way that you can reach maximum "Potential Audience".

2. Spamming

There can be different ways of doing spamming unconsciously or consciously. For example, 

• Using too many hastags
• Tagging too many people in irrelevant images and posts
• Making automated posts frequently 
• Sharing only links
• Buying likes
• Fake Recommendations

In any possible way spamming should be avoided.

Top 5 SMO Mistakes

3. Only Promotions

As per a normal SMO rule, the content on SMO pages/profile should be in 80/20 ratio. It means 80% of the information should be shared and 20% of promotional content can be there on the social pages. Keep in mind that even the information sharing should be with a proper strategy and related stuff. Avoid making silly mistakes in this.

4. No Engagement Activities

Only sharing on the social profile is like shouting in bare area. You should build some kind of engagements or increase page likes or at least increase reach of the post. It can get you different benefits of SMO else it's waste of time.

5. Unoptimized SMO Profile

This is the most important aspect, but as a SMO I think people might not miss it. At the same time, there might be some newbies trying their hands on SMO, so I thought to include it in the post. Perfectly optimize your page or profile with genuine and correct details. Try to verify the page, emails and other possible fields which can be verified.

Hope this post helps in one way or other to improve your SMO activities.

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Read more »

Posted in: SMO tips,Top 5 SMO mistakes