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We all know the worth of a video. There is a proverb, "A picture worths the thousand words". We can modernize that proverb with this "A video is worth of millions words". The targeted audience is busy and don't have time to read a bunch of content. At such situation, videos can come at your rescue.
Videos provides plenty of opportunities to highlight your business in this highly competitive world. To evident you the worth of the video marketing, I would like to share some stats with you. YouTube has 1 billion viewers per month. It is accepted no 2 in the most popular search engine category. It stands at number 3 position in the web according to traffic. As per the study only 56% of companies are using videos for marketing purpose. So you can assume this tremendous marketing tool is still untouched by many.
When you start video marketing, it may be possible that you might not get the expected number of views for your videos. It will take some time to get followers and popularity. Watch your own videos, optimize them and improve your upcoming videos to improve the viewer's experience.
It is advisable to create your channel. Upload similar videos in a playlist which will increase the chance of views for related videos. For example, If you are making tutorial videos for video marketing, create a playlist, namely, "Video marketing tutorials" and upload series of videos in that playlist. Use various editing and enhancement tools provided by YouTube editor for free. Take the help of the online community to improve your videos. Don't make it an annual task. Be regular in uploading videos to have loyal viewers.
The most important take away is always brand your videos and optimize them for better performance.
Videos provides plenty of opportunities to highlight your business in this highly competitive world. To evident you the worth of the video marketing, I would like to share some stats with you. YouTube has 1 billion viewers per month. It is accepted no 2 in the most popular search engine category. It stands at number 3 position in the web according to traffic. As per the study only 56% of companies are using videos for marketing purpose. So you can assume this tremendous marketing tool is still untouched by many.
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| Video Marketing - Tremendous Marketing Tool |
When you start video marketing, it may be possible that you might not get the expected number of views for your videos. It will take some time to get followers and popularity. Watch your own videos, optimize them and improve your upcoming videos to improve the viewer's experience.
It is advisable to create your channel. Upload similar videos in a playlist which will increase the chance of views for related videos. For example, If you are making tutorial videos for video marketing, create a playlist, namely, "Video marketing tutorials" and upload series of videos in that playlist. Use various editing and enhancement tools provided by YouTube editor for free. Take the help of the online community to improve your videos. Don't make it an annual task. Be regular in uploading videos to have loyal viewers.
The most important take away is always brand your videos and optimize them for better performance.
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