How Does Google Handle Duplicate Content Answered by Matt Cutts

Duplicate content and SEO

In recent webmasters video Matt Cutts, Google Spam Team Head, has answered the most controversial question of SEO industry since ages.

Question:
How does Google handle the duplicate content and how does it affect negatively to SEO?

According to Matt, the web is full of duplicate content and you can say 25 to 30% content is duplicate. So they handle it very wisely. Usually duplicate content will not lead to any direct penalty, but it might be affected in a way which cause some negative effect. In general language, If two websites or webpages has a similar or duplicate content, Google will compare both the pages for quality assurance and other factors like age of page,backlinks, etc. and will display anyone out of the two. They handle duplicate content site as clusters and decide position depending on other factors.

Does that mean you got a licence to be scrapper? 
Nope, not at all. Because still quality guidelines are there. According to that if you just copy the content and do not add any value to it then it will not perform well in terms of rankings in search engines. Also if you copy someone's content which is copyright protected, your site might get suspended by a hosting company or you have to face the negative consequences according to DMCA [Digital Marketing Copyright Act]. Apart from that Google Panda is still there to fught against low quality content.

Confused? weather to use copy or not?
No, do not copy the content. Whether it affect negatively or not is different case, but it will surely affect your rankings negatively. Add some value to content. Like I got information from Matt's video, but I added more information, details and consequences by my experience which added value to this blog post and prevented it by being copied content ;) You can take idea from others, but you have to create content on your own if you really want to be in market and want to male best out of your content marketing.

Moral:
Create your own content and rule the web securely.

Check the video of Matt:


Ash Vyas is working as an internet Marketing manager at Ecosmob handling digital marketing activities like SEO, SMO, Linkbuilding.
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Posted in: content marketing,digital marketing,duplicate content handling,google webmasters tips,matts cutt video transcript