SEO AS CAREER OPTION: PROFILE, FEATURES AND FUTURE

SEO is Shining Career Objective

Today's post is nontechnical information passing post. I can't say about other countries, but in India, it's been a practice since long that engineering students who passed with good score insist to make their career as a developer only. Few people might go in designing or animation field according to their interest. But nobody, specifically want to develop their career as an SEO Executive. Even few companies select candidate applied for job of an SEO to the designation of developer. Even, few candidates apply for job of SEO, just because they are unable to find job as a developer and just to earn their bread and butter, they get ready to work as an SEO on temporary basis and leave career of SEO, once they get another job as developer. Few people think SEO is kind of data entry. I think all these myths are due to lack of knowledge of what does SEO actually mean?

I will not give any techy definitions of SEO as there are millions available online. I will just talk about some facts which might be helpful to new generation to explore new career option of SEO. First, I would like to break the myth “SEO is a data entry job”. This is absolutely wrong. SEO is only and only smart work.

Now let me describe, What is SEO? 
“SEO, Search Engine Optimization is a technique which will help to increase your/your products online presence.” Mark the words in bold. It's not about guaranteed top 10 rankings for so called “trophy Phrases” or “keywords”. If you used to read online blogs and news, Google has become smarter, so SEO is no more job of running in the rat race of getting top 10 rankings for trophy phrases.

What SEO can do? 

• SEO can make your website search engine friendly 
• SEO can increase your online presence 
• SEO can build your brand 
• SEO can manage and improve your online reputation

What Does an SEO Executive Does? Or What is the Job Role of an SEO? 

• Make thorough analysis of website, market, competitors 
• Use logical & mathematical reasoning to understand current SERP [Search Engine Result Page] Trends 
• Use logical & mathematical reasoning to understand Search engines Indexing algorithm 
• Understand current ranking, indexing trends 
• Understand competitors' strategy 
• Filter data gathered by analysis 
• Create first phase action plan as per the filtered data 
• Execute action plan and results achieved by it 
• Keep on monitoring the action plan and its results 
• Fine tune plan as per achieved result to get desired result 
• Keep on monitoring changes in search engines, digital marketing and competitors' strategies 
• Implement latest changes in ongoing action plan 
• Repeat loop of actions of analysis, planning, execution, monitoring, fine tuning, monitoring 

What Qualities an SEO Executive must have? 
SEO Executive or an SEO [Search Engine Optimizer] must have following capabilities built in to build sound career in SEO industry:

• Analysis power 
• Logical & mathematical reasoning 
• Good understanding of algorithm 
• Forecasting 
• Action plan creation 
• Continuous monitoring 
• Quick new changes adaption capability 

Scope OF SEO Career: 
You might reading few posts or hearing some rumors that SEO has no future and SEO is dead, but all those are just rumors. SEO is running since born of search engines and it's become necessity with cutting edge technology and neck to neck online competition. Until and unless there is scope of search engines and social media websites, SEO has bright future. Because web development or designing can be one time job with occasional maintenance, but SEO is an ongoing process which must be taken on regular, I would say on monthly basis. There are many big names overseas, who are in SEO industry, namely, “Rand Fishkin”, “Danny Sullivan”, who are contributing in SEO industry from many years. If I talk about India, Gujarat University has introduced new subject “SEO” as part of syllabus, which is showing worth of SEO as a career in its own.

So after reading this blog, I hope you get a new branch of career, which is actually as smart and progressive as traditional development. So try something out of the box. Make career in SEO. :)

Ash Vyas is working as an internet Marketing manager at Ecosmob handling digital marketing activities like SEO, SMO, Linkbuilding.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Posted in: ash vyas seo,SEO,SEO career