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Tuesday 8 October 2013

Google News: No Google PR Update in 2013

Google's web spam head Matt Cutts came up with new headlines of many blogs and articles on twitter when he replied to Niels's question that he would be surprised if there is any page rank update in 2013.

In detail, Niels Bosch asked Matt Cutts on social media website twitter "Will there be any PR update before 2014? And Matt simply replied "He will be surprised if that happened". Check the below image of their tweet conversation


No PR update before 2014
As the SEO industry knows it's almost more than 7 months last PR updated by Google and as per Matt, It won't get updated in nearer future. So those who were eagerly waiting for PR update have to wait more. Friendly advice I would say just stop getting worried about Page Rank because even Google might not getting much bothered about Page rank itself. And as per the symptoms of not updating PR, it seems PR will be one of the very minor factor to be considered for search engines rankings. We can also expect PR just flew away with any of Google algo bird.

What is Page Rank?
Those who are not aware of the fact that what is page rank here is brief for you. Page rank is a google toolbar digit which is kind of measurement of website having which kind of backlinks. As many well reputed & high PR websites are linking back to you as max page rank your website earn. Maximum page rank is 10 and minimum is NA or 0. Twitter has 10 Page rank. Google is very unbiased in terms of page rank as Google's own page rank is 9. Page rank is all about backlinks and have nothing to do with quality of content you have.

Page rank is topic of criticism since many years by SEO experts as higher page rank has been used by spammers to spam the net by paid links or bulk link building to get high page rank. SEO experts used to not bother much about page rank and care more for other better factors like traffic, quality, branding, reputation, etc. And I think after defending so many criticism  against page rank Matt just replied in one of his recent videos that page rank will be updated less often. Google always used to advice to be more concerned about other factors to improve user experience and rankings rather than keeping eyes on PR. Somewhere in it's support Google's own web browser Gogole chrome don't have toolbar or built in PR check tool. As we all know new hummingbird algo changes old PR algo of ranking of Google. So Indutry experts are saying it can be predictable that page rank will be updated less often and then will be thrown away.

So PR is dead?
At the moment we can't say so strongly. We can just wait and watch and focus our energy at better place rather than focusing on page ranks.

Keep sending your feedbacks in comments.

Thanks


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