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| SEO Tips for website testing |
Today I would like to talk about few tips for testing team that includes developers, testers, beta tester, designer, etc. We SEO people usually face a problem in terms of traffic tracking because of testing team sometimes. Because when developers are trying any new development change or designer is going to change an image, logo or design of a site, they used to follow some bad practise which generates some unnatural stats for traffic, bounce rate, etc. and sometimes. Some traffic tracking sites like Alexa start giving stat like maximum traffic from India Though site is developed for a foriegn client. And then to count real traffic SEO people need to apply filters or block ip range of a company. It also make job of SEO tough to explain the clients that why such stats are there. It also affect in other way by showing downfall in traffic in upcoming months when development and testing part is over and they stopped opening sites. Few search engine also measure it as false or unnatural traffic if repeatedly site open requests are there from the same IP address and it can harm a site's performance in search engines, adwords, affiliate, etc. Of course it's not a fault of people who are testing as they do not now this is affecting the SEO, traffic tracking, etc because they are unaware of world of SEO.
So today I am going to give few tips or standard practise which a developer, designer or tester can follow to avoid condition of unnatural traffic and can help SEO people somehow:
- Don't open and close website again and again just to check a small change of code or design.
- If you are developing or designing anything new and want to test it then better to test in local system first and then upload it on live site. So it will save lots of open close request of live site for small small changes
- If you know that you are about to work on the website for whole day then let it stay open in one tab of
- browser so whenever you make any change, you can simply go to website and refresh it to check the change. It will save new site load requests and will continue in one session.
- If you are doing changes in multiple pages, the rather than opening each page in new tab better to open a website in single tab and the navigate through the website in different pages.
- If you have opened a page of website and the test is successfully done and you think you won't need to open website again still do not close the website right away. just stay on the website for a while and navigate afterwards to 1-2 pages and then close it.
You might be thinking why to do all these? :) or what if we don't follow this. Explanation could be technical and difficult to understand but I would like to point out the factors of it:
- It will save website from getting unnatural traffic stats.
- Decrease unnatural bounce rate [when you stop opening and closing single page it will decrease bounce rate]
- It will increase user engagement, page views and user loyalty.
- It will make job of SEO bit easier by not spending hours in explaining client or filtering the native traffic.
- It will preserve the bandwidth and will use it for actual clients and never gives "509 bandwidth exceed" error to actual visitor :)
now what is bounce rate and what is traffic stat that needs one more descriptive blog post :) So just start this practice and contribute in your site's SEO :)
Give your feedback and queries in comment. As feedback helps in improvement & queries leads to solutions. I will catch you again in digital marketing world on tis blog next time with other digital marketing topic :)
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