20:14
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Google's Spam team head Matts Cutt has
announced on social media site that they have refreshed the Google's
top heavy algorithm. The algo was refreshed on 6th Feb,
2014 and it is live now and has been affecting the sites worldwide.
This is the 2nd refreshment of this algo after it has been
launched on 19th Jan, 2012 which affected 1% search
queries. Top Heavy algo was refreshed again on 9th Oct,
2012 which had affected 0.7% of search queries. Now, third time it
has been refreshed. He result of its impact is not available yet, but
I think there must be very less number of sites which get affected by
this.
Google has been very strict to maintain
quality of the search result and thus usually either launch or
refresh ranking algorithms. These updates enforces webmasters to take
proper prevention for maintaining the quality if they want to be in
the Google index.
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| Top Heavy Algorith of Google |
What is Top Heavy Algorithm?
If you are
unfamiliar with this term then let me bring facts to your attention
in the brief. If a webpage is loaded with top page ads with minimal
low quality content then it may degrade the user experience. To
improve the user experience and quality of content Google started
penalizing the webpages or sites with lots of top page ads which can
make it difficult to find actual content and make user experience
worse. The algorithm launched by Google to penalize such sites is
known as Top Heavy Algorithm. The algo which penalizes heavy sites
with more of ads and less of the content.
If your site got
penalized or if you want any suggestion or help to resolve any query
feel free to contact me.
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