Guide To Set Call To Action Button In Facebook Fan-Page

If you are part of SMO (Social Media Optimization) field, this is something really important to you. Facebook has accepted the importance of CTA (Call to Action) and added that feature to the fanpage, more commonly known as a page. Now, you can guide your fans (of Facebook page) to a specific location. It will be visible as part of your banner besides "Like" button.

How To Set CTA In Facebook Fan-Page? 
It is very easy to set the CTA in fan page. If you haven't set it, every time you enter in your page, Facebook will prompt you to add the CTA, you just need to click on that button

• Once you click on that button, you will get a dialogue box where you can set your CTA.
• You can select "Button name" which suits your business.

• After selecting the button name, enter the specific redirection URL for both, mobile and desktop version.
• The next window will allow you to choose the iOS destination which is followed by setting up Android destination.

You can give link of either App or website for both iOS and Android. Once you finish these steps, then CTA is set for your Facebook fan page.

If you are in the online marketing industry, you must be knowing the importance of CTA. So don't wait more and just get it for your fan-page now.

Hope this article helps in one way or another. :)

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
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Posted in: facebook features,SMO News,SMO tips

SEO News: Tweets In Google Search Result

The new buzz in SEO and SMO industry is an agreement between Google and Twitter. Though any official announcement has not been made yet to confirm the news from any of the official Google or Twitter, but it has been stated by well-known news reporters in the SEO industry that Twitter is going to give the real-time tweet-feed to Google. Google will use this real-time tweets in search result.

Twitter was giving the real-time feed to Google in the past which contract was closed in 2011. After that Google-bots were crawling the twitter pages as any other webpages to get the feed. But now, Google will get the direct and real-time feed from twitter. It will help Google to make the process quick as it doesn't need to crawl the twitter profiles. It will help twitter to gain more users. It has been mentioned that Twitter is losing its users and this move will help them to get returning and new users.

There is no news of any kind of advertisement agreement on the platform from any of the company. So for now, it will be a pure tweet feed contract. The engineers of Google and Twitter has started working on this change and the change might get effective in the first half of 2015.

From SEO and SMO point of view, it's really going to help marketers. How? Well, if you can't get good rankings for some of your competitive keywords, you can leverage tweets to appear in search results. Do not forget to optimize your twitter profile with short bio and company URL to take complete benefit of this change.

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: Future google updates,SEO News,SMO News

SMO News: LinkedIn Removed Product Page: Learn How To Deal With it?

LinkedIn Tips

The Major Social Media sites are subject to change. We all have witnessed many changes in Facebook designs and functionality. We have been passed through the process of dofollow links and design changes in Google Plus. Recently, twitter has also changed its looks. Now, the timeline, fonts and everything is much bigger than before. The LinkedIn, one of the major social media websites for business has put his feet in this changing shoe.

From 14th April, 2014, LinkedIn has removed the product & service pages from the company page. This change is going to affect many marketers. Specifically those who had invested chunk of money for maintaining those product tabs and bring it up to the level of authentication. With that tab, the marketer will also lose the written reviews & recommendation for particular product and service. Definitely a marketer may showcase it somewhere else, but its direct benefits will be lost. Many marketers are upset and furious with this news, but this is not the end of the world. Things change and so does the marketing strategies. Changes open the new doors of opportunity. You have two alternatives to deal with the removed product page tab adverse effects which are explained below:

1. Showcase Page
Showcase page is a child page of your company page. You may create a dedicated child page to showcase your product and services. What you need to do is follow the below steps:

• Identify the Service/Product which you want to showcase.
• In Company Page, click on the edit drop down menu & select create showcase page.
• Follow the steps, create and share the news, discounts, reviews, etc. on that page.

What to keep in mind while creating the showcase page?

• You must have plenty of offers, discounts, announcements, etc. to showcase on your showcase page.
• It should not be a dead page with no updates.
• You must update it on a regular basis to keep it alive. 

2. Company Update
This is the ultimate alternative of a removed product tab and showcase page as well. If you don't get regular content to share for your showcase page and you might get it occasionally then this is the best recommended option. Use your company page itself and keep sharing quality updates, news, announcements for all your products and services. It will make your page lively and feed the curiosity and expectations of your followers.

You may choose any of the options listed above according to the scope of your product. Another SMO news is soon LinkedIn will remove the polling option in groups. It means from 15th May, 2014 the poll option from the group will be removed. We can say that the only permanent thing is the change.

Things change and so does the market so be ready for the changes with positive eyes to find new alternatives & opportunities.

Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Linkbuilding & believe to live in the moments.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: digital marketing tips,Internet Marketing Tips,LinkedIn News,LinkedIn Tips,SMO News