Guide To Set Call To Action Button In Facebook Fan-Page

If you are part of SMO (Social Media Optimization) field, this is something really important to you. Facebook has accepted the importance of CTA (Call to Action) and added that feature to the fanpage, more commonly known as a page. Now, you can guide your fans (of Facebook page) to a specific location. It will be visible as part of your banner besides "Like" button.

How To Set CTA In Facebook Fan-Page? 
It is very easy to set the CTA in fan page. If you haven't set it, every time you enter in your page, Facebook will prompt you to add the CTA, you just need to click on that button

• Once you click on that button, you will get a dialogue box where you can set your CTA.
• You can select "Button name" which suits your business.

• After selecting the button name, enter the specific redirection URL for both, mobile and desktop version.
• The next window will allow you to choose the iOS destination which is followed by setting up Android destination.

You can give link of either App or website for both iOS and Android. Once you finish these steps, then CTA is set for your Facebook fan page.

If you are in the online marketing industry, you must be knowing the importance of CTA. So don't wait more and just get it for your fan-page now.

Hope this article helps in one way or another. :)

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: facebook features,SMO News,SMO tips

Top 10 Disastrous SMO Mistakes Should Be Avoided

In this post I am going to share a few disastrous but basic mistakes social media optimizers make while doing SMO activities. As I said these are the basic things, but it can hurt your "Brand" as well as end goals very badly. So let's get into the details.

1. No Strategy

Doing anything aimlessly can be disastrous. So make a proper strategy, what you want to target, how and when? As an SMO or marketer you must be knowing that Social Media is a shaky ground where different people have different choices. So your plan must be in a way that you can reach maximum "Potential Audience".

2. Spamming

There can be different ways of doing spamming unconsciously or consciously. For example, 

• Using too many hastags
• Tagging too many people in irrelevant images and posts
• Making automated posts frequently 
• Sharing only links
• Buying likes
• Fake Recommendations

In any possible way spamming should be avoided.

Top 5 SMO Mistakes

3. Only Promotions

As per a normal SMO rule, the content on SMO pages/profile should be in 80/20 ratio. It means 80% of the information should be shared and 20% of promotional content can be there on the social pages. Keep in mind that even the information sharing should be with a proper strategy and related stuff. Avoid making silly mistakes in this.

4. No Engagement Activities

Only sharing on the social profile is like shouting in bare area. You should build some kind of engagements or increase page likes or at least increase reach of the post. It can get you different benefits of SMO else it's waste of time.

5. Unoptimized SMO Profile

This is the most important aspect, but as a SMO I think people might not miss it. At the same time, there might be some newbies trying their hands on SMO, so I thought to include it in the post. Perfectly optimize your page or profile with genuine and correct details. Try to verify the page, emails and other possible fields which can be verified.

Hope this post helps in one way or other to improve your SMO activities.

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Read more »

Posted in: SMO tips,Top 5 SMO mistakes