SEO News: Tweets In Google Search Result

The new buzz in SEO and SMO industry is an agreement between Google and Twitter. Though any official announcement has not been made yet to confirm the news from any of the official Google or Twitter, but it has been stated by well-known news reporters in the SEO industry that Twitter is going to give the real-time tweet-feed to Google. Google will use this real-time tweets in search result.

Twitter was giving the real-time feed to Google in the past which contract was closed in 2011. After that Google-bots were crawling the twitter pages as any other webpages to get the feed. But now, Google will get the direct and real-time feed from twitter. It will help Google to make the process quick as it doesn't need to crawl the twitter profiles. It will help twitter to gain more users. It has been mentioned that Twitter is losing its users and this move will help them to get returning and new users.

There is no news of any kind of advertisement agreement on the platform from any of the company. So for now, it will be a pure tweet feed contract. The engineers of Google and Twitter has started working on this change and the change might get effective in the first half of 2015.

From SEO and SMO point of view, it's really going to help marketers. How? Well, if you can't get good rankings for some of your competitive keywords, you can leverage tweets to appear in search results. Do not forget to optimize your twitter profile with short bio and company URL to take complete benefit of this change.

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
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Posted in: Future google updates,SEO News,SMO News

SEO News: Don't Block Javascript and Google IS Looking For Testers

Today, I am going to share two news insights from Google. First news is related to mobile search result. It seems like Google is working quite seriously to improve the mobile search result and enforce the webmasters to pull up their socks and provide the best possible results to end users. Recently, Google has implemented a change in Google mobile search result. As per that, if you have blocked javascript, CSS, etc. then Google won't show your description snippet in the mobile search result. Instead of the snippet, it will show following

"A description for this result is not available because of this site’s robots.txt – learn more."

Learn more in the snippet redirect to a link of Google's support page which explains about robots.txt. As a webmaster, you must be knowing that Google had announced, "Not to block CSS, Javascript, images, etc. back in Aug, 2012 for desktop search. Now, again Google has enforced the same for mobile search. So your robots file should not block Googlebot to crawl your css, javascript, images, etc. for your desktop or mobile version. In short, be transparent to Google.

Another news insight from Google is that now you can be a tester at Google for some time. :) No there is no job vacancy available at Google. The fact is Google is releasing the alpha version of its new search query report module in GWT. For that Google webmaster's team is looking for some volunteer webmasters who can use the alpha version of "Search Query result" and test it. Keep in mind that, the version of the search queries can have bugs and interface issues. The feedback collected from the users will be used in the final version of "Search query report" of Google. If you want to be part of this test, here is the sign up form link: http://goo.gl/Iub7Zt

This news is announced by Google webmaster's team on Google+. Here is the snippet of what they said

So another future news is Google Webmaster's search Query report is going to be changed soon. :)

The conclusion of this blog is, Google is working hard to give the best to their users, specific focus is towards the mobile users. So the takeaway here is, work hard to give the best experience to users and enhance your website to make it mobile user friendly in all ways possible.

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: Future google updates,Google updates,SEO News

SEO NEWs: Google Started Giving Reminders To Make Website Mobile Friendly

As we all know the world and even the algorithm of Google is moving to support smart devices. As you might know that Google has updated the search algorithms for mobile search and show "mobile friendly" tag to the responsive or a mobile friendly website in the search result. If you don't know then just search anything in Google using your mobile and witness it on your own. To take this further and to encourage webmasters (or to push them) to make their website responsive, Google has taken a new step.

Google has started sending a message to the webmasters around the world in their (GWT) tool message-box as well as to the webmaster's email id to point out the problems with their website. The message usually contains a subject line as "Fix mobile usability issue found on site-URL". It is a lengthy message with some details of the website, but the bottom line of the message is
"displayed and ranked appropriately for smartphone users".  It means your website will rank as per it's compatibility with smart devices.

Have you received any such message? Check your Google webmaster message box.

The SEO experts are forecasting that the Google might take strict steps in future. The websites which are not compatible with mobile devices can face the drop in rankings. Even there are some clear signs that the mobile ranking algorithm is about to launch and Google is making people ready for that.

So if you don't have a responsive or a mobile friendly website then this is the right time to do the needful before Google push your rankings down and force you to take steps.

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: Future google updates,google update,SEO News

Will Responsive Website Be One of The Ranking Factor?

Recently, the SEO market is buzzing with a news or rumor that the responsive website will be a ranking factor in Google SERP. Let's explore the facts on this topic.

At last SMX, Pierre Far, Representative of Google made a couple of announcements. One of them was to provide good user experience to the mobile visitors. He gave a vague statement on this topic. Most of the SEO geeks took it in a way that "In the nearer future responsive website will be compulsory". The fact is little different than this.

As per the announcement of Pierre, he was encouraging webmasters to give better user experience to the mobile users. One of the best ways to do so is making a responsive website. The other option which was completely overlooked by most of the webmasters is to make a mobile version of a website for the mobile users. It's an old day practice, but still effective in some cases. You should choose any one option to improve user experience.

Let's understand with an example. If you have a hotel website, people on mobile site must be looking for your address. At the same time, people on a laptop or PC must be looking for some good offers, available coupon codes or tariff comparison. In this case, both types of users have completely different needs. So the best option is to create a mobile version of the website with targeted design and content. Let's take another scenario, you are an online marketing services provider. Anyone coming to your website must be looking for the internet marketing related services or suggestions. So, both mobile and desktop users are looking for the almost same thing in 99% cases. In such case, the best solution is to create a responsive website.

What can be the expected changes in the Google Algo in nearer future?
The expected changes can be user might implement mobile user experience as a ranking factor. The reason is Google's one of the agendas is to provide better user experience. As more and more people are moving towards mobile devices and Smartphones for search, Google will surely implement it into the ranking factors.

In fact, Google has already given an indirect hint of this update in nearer future by the stated vague announcement. There are also a few hints like the added guidelines for Smartphone websites. GWT also shows mobile usability report.

As per the flame in the SEO world, I would suggest to take a step to make your website mobile user friendly. You can make it either responsive or mobile version to reach this goal. Don't wait for Google's enforcement, start providing a good experience to your visitors.

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
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Posted in: Future google updates,Responsive website

Google's update announcement for Adwords and Search Engines

I thought as Matt is on a long holiday, there will be a relaxing time slot for the SEO people who are working hard to get rankings. [P.S. A few like me give more emphasis on Branding and visitor experience. Though rankings of targeted keywords are important obviously, but if you concentrate more on creating a known "Brand" and good user experience, algo updates won't bother you more. :P] Coming back to the topic, Google has spoiled the mood of the holidays of SEOs and this time also of PPC executives. There are a few announcements of upcoming updates. I'm sharing in brief for your reference.

Future Google Updates

Google Will Launch Penguin 3
In the recent webmaster's hangout, John announced that webmaster's can expect the Google Penguin 3 update in nearer future. If you don't know about "Google Penguin" then visit: http://digital-marketing-ashvyasseo.blogspot.in/2013/10/google-news-penguin-algo-updated.html

Google AdWords Will Remove "Close Variants" Deselection Option
Currently Google Adwords gives an option to keep or ignore the close variants of the keywords. The close variants mean the plurals, misspellings and other close variants of a targeted keyword.Google has announced that in late Sep, this option will be removed. It means PPC executives won't be able to target exact match keywords without any spelling mistakes or plurals. As always, Google just imposed the usage of close variants. It means you have to pay for the keywords which you might not want to target. Hmm Google sound to be in mood of increasing its revenue.

Google Will Make HTTPs A Ranking Signal
Though this is not upcoming change, it has already been launched. The thing to consider is, it is not a major ranking signal at the moment. It has impacted less that 1% of search queries. In nearer future, it will be one of the important ranking signals. So once again, Google imposed you to get Https URL, no matter you require it or not. As many websites on the web are just information passing which don't require encryption. The amazing thing to notice here is that this announcement has been made after a few weeks of Google's cheap hosting service launch. Google has never made such announcements publicly. It seems like Google is getting into business damn seriously. :D

To epitomize the announcement, I would say there are going to be some changes in nearer future which will impose you to spend more. It will also increase the "Google's Revenues" :D

Ash Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: Future google updates,Google algo update,google news,google update