Panda 4.0 Rolled Out and Shook Big Brands

Matt Cutts, Google's Web Spam Team head announced the roll up Panda 4.0 rolling out on 20th May, 2014. As the name suggests it is not the algo refresh, but there should be some major changes in the original Panda algorithm of the Google which were rolled out on 20th May. Before this there were three more Google Panda algorithm version has been integrated with the Google. Panda algorithm is designed to fight against the low quality content.

The impact of Google Panda 4.0 has been revealed. The ebay is on the top list of adversely affected websites. Below is the list of negatively affected websites with drop percentage.

Google Panda 4.0 negatively affected domains

The Panda has also proven to be positive for some websites. Below is the list of websites which received the benefit in rankings because of the Panda 4.0 update:

Google Panda 4.0 Positively affected domains

The data above is gathered by searchengineland from searchmetrics. It may not be 100% accurate, but this is what the tool is showing. Have you made your name in the list of winners or losers of the Panda Algo update? Share your views.

Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Content Marketing etc.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: Google Panda Algo effects,Losers of Google panda,Panda 4.0 Algo update,Panda affected domains,Winners of Google panda

Poor Grammar Effect on your SEO Efforts

Content Writing SEO Tips

Matt Cutts, The Google Web Spam team head has revealed some insight on the effect of grammar and other language related factors on your SEO factors.

The poor grammar and language don't directly affect your rankings, but as we all know Google's motto is to "Work for the visitor aka audience and  not for the search engines." If your website has poor content with many typos and grammatical mistakes then it might not get the loyal user engagement. People might not feel to read more and never return back which will affect your brand and number of visitors rather say "Loyal Visitors". So make sure that your content is easy to understand with no spelling and.or grammar errors.

In the recent video of Matt, he also mentioned that Google is becoming more and more intelligent in indexing and screening the content. In the near future, it can categorize the content written by experts or some naive writer. So make sure to give your own touch to your writing. It will help you to create your own brand as well. So write quality content for both audience and search engines.

How does comments on a blog affect the SEO efforts?
If you are writing the blogs and getting comments with poor grammar then you don't need to worry much about it. The audience will concern about the writer's write-up more than the other visitors. If your blog is messed up with some spammy links in poor comments then it might end up with the Google penalty. So do not forget to put comment moderation.

Conclusion:
Write unique and effective content with your own touch to stand out of the cohort of  writers to get value from search engines. Write error free content without any spelling and grammar mistakes to get value from your readers. Do comment moderations to avoid spammy outbound links and do not worry much about spelling or grammar mistakes in the comments.

Hope this SEO Tips will help.

Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Content Marketing etc. Likes : Blogging, net surfing, networking, travelling, photography Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: blogging tips,content writing tips,SEO Tips

Understand Google & Its Search Result from Danny Sullivan - AIM Conference 2014

Danny Sullivan at AIM Conference 2014

AIM conference 2014 held in Huntington Beach. The experts shared their knowledge at the conference. One of the known names of the Internet Marketing industry, Danny Sullivan, was one of the keynote speakers. He took a session on topic "Google". I must say, nothing else can be more interesting than hearing about the Google from the Danny. He revealed some very interesting facts about Google and its search results. Here is What Danny needs to say about Google & its Search result.

"Google is the neighbor that you can't ignore. Google is holding the 60% market share of all searches. It is a primary search habit for any type of search. It is very unlikely for any competitor to make Google seated back. Google is like smoking a cigarette, but it doesn't kill you. New trends like native advertising really muddy the water when it comes to how Google "scores" links from other sites. The Panda (one of the Google Algorithm) is created to refrain search from the low quality content from the rankings. Google's goal is to work for the "Searchers", not for the "publishers". Google is punishing the bad links instead of just discounting the credits of those backlinks. In September 2013 , The Google algorithm was entirely built again with the Hummingbird. The Hummingbird (Google's search algo.) understands the entities. The only goal of the Google is to improve the search for the consumers." Danny revealed a few facts on the Google search algorithm.

Then Danny move towards a bit advanced topic of the Structured Markup, "The structured markup has to happen. Mainly, it's used for the locations, but more will come. It provides the mechanism to provide more specifics about your website. Any webmaster should use the structured markup to improve the Google entity search." He added, "Google+ Local has huge impact on personalized results. You rank better if "friends" with people. Google plus might go away, but the Google local listing will remain crucial. When it comes to local search it pulls from Google+ not the search. Claim your listing before someone else does!"

Danny headed on the topic of Authorship. He gave some very useful advice about using the authorship on pages with real authors to establish the Authority. Do not fake it. Authorship online needs to link back to real person and Google profile to establish authority. He added some more insight on design. He implied that "Websites should load well on Smartphones. The issues are likely landing page related. Google doesn't care if a website is mobile vs responsive. All they care is it works well for the Smartphone which means the load time of a website is crucial. People search differently on mobile vs. desktop or laptop. Mobile is the best for the folks who want to or needs purchase now! What does your mobile visitor really want? Know that, and deliver it."

Then Danny gets into more advanced topic of wearable. He exclaimed, "Are your sites WEARABLE...eyes, wrist...they better be!! Wearable may be the future of search so pull of your socks for that."

In the end segment Danny revealed those facts which often get debunked by the Matt, Web Spam team head of the Google, "Google wants to reward trustworthy brands ... big or small. Google will keep rewarding brands. So Make your brand essential to Google"

Danny concluded his session with these insights, "Panda, Penguin & Hummingbird aren't the Google conspiracy. The real conspiracy is the ADS! Free space is diminishing everywhere… Be prepared to Pay to Play!"

The Conclusion
If we epitomize the session of the Danny on Google then we can say that Searches were based on letters, patterns not the actual word, thing, but now it is entity driven and getting more intelligent. Understand how people are searching information. Adapt to that information and adjust accordingly. Take advantage of the advanced search marketing methodology including Local Listing, Authorship, responsive design, click to call, etc. Google rewards brands so make yourself irresistible BRAND for Google. Adopt the advanced technology at an early stage like wearables. Be ready to pay to play as Free space is diminishing everywhere."

Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Content Marketing etc. Likes : Blogging, net surfing, networking, travelling, photography Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: AIM Conference 2014,Danny Sullivan Session,Understand Google

How Google Shows Title in Search Results?

Many webmasters usually exclaimed on the question like how Google selects the title of the search result? or why Google is not showing the title I have set in my meta? or From where Google picks the title of the page? Many authors have given answer of these questions often and recently in one of his video Matt Cutts, The Head of Google Spam Team has answered this question again.

From where Google Selects the Title to show up in Search Result?
Google usually looks at the title tag of the page, meta tags like H1 of the page at first. If it can't find the relevant title which reflects the user's search query then it looks into the open directories and other related sources and pick up the title which closely reflects the user search query.

Why Google is not Showing the defined Title of my Webpage?
The simple answer is the tile you have set is either not relevant to search query or not short enough to show into the search results.

How Can I make sure that Google Search Result Shows the Title I have defined?
Google considers three criteria for showing the title in search results.
1. Title is relevant to the user query.
2. The title is relatively short.
3. It reflects the web page briefly.

You need to anticipate what the user might search for and then reflect that in your title in brief and accurate language. It must reflect your product and/or service. Misleading title might either increase bounce rates or will invite penalties.

Another myth I would like to conquer is if we extend the title more than the defined character limit, it will be counted as spam and will increase the chances of penalty. There is no evidence of penalty for this case. If your title is more than the defined character limit, Google will simply truncate it and show it with dots. There are few webpages which need long title and it's obvious. So there is no reason to take action against long titles. The example is a news website which has to show the complete headline in the title which might be long. The advisable thing is don't make your title ambiguous and/or misleading. Keep it short and crisp as and when possible.

You may check the video of Matt here:

Hope this helps.

Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Content Marketing etc. Likes : Blogging, net surfing, networking, travelling, photography Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: Google Title tag,SEO Tips,Title tag optimization

Importance & Skills of a PR [Public Relation] Team

Importance of PR Activities & Team

PR, Public Relation team is a vital resource for any small or big organization. In the majority of cases, organizations either ignore the importance of PR team or the core responsibility of them. Few organizations hire the PR team, but give them tasks of attending client calls or making calls to prospects, writing emails, etc. The fact is that the PR team is as important just like any other resources of the company.

Why PR Team is important?
The PR team will follow the practices in local and global market to get the maximum positive exposure for the company. This is called Branding in other words. The PR team will also be engaged with your current customers and contacts to make your brand more engaging. This will improve the user satisfaction, brand awareness & fame of the organization.

We all are aware of the human tendency of following the brand blindly. The companies spend chunks of money on advertisements. While at least a part of that advertising budget should be allocated to the PR activities. Because people tend to ignore the ads of the brand they are not familiar with. Publicity provides the credentials that create credibility in the advertising. A firm has to make its name in the market to get the first customer and be viral. Definitely, Quality is must as it will hold your customers.

What skills a PR Team must have?

• A long term vision by considering all current and past scenarios
• Good creativity of content and marketing material creation
• Good and professional contacts
• Skill to create new contacts & engagement
• Good Communication Power
• Never stop learning

Few companies gives excuses like they will follow the PR activities later on, but PR activities takes much more efforts and time. At core, PR team will bring your organization to another edge of success. So understand the value of it and hire the PR team to initiate the vital business activity, PR.

div> Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Content Marketing etc. Likes : Blogging, net surfing, networking, travelling, photography Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: Importance of Public Relation,Marketing,PR Activities,PR executive skills,PR team

SMO News: LinkedIn Removed Product Page: Learn How To Deal With it?

LinkedIn Tips

The Major Social Media sites are subject to change. We all have witnessed many changes in Facebook designs and functionality. We have been passed through the process of dofollow links and design changes in Google Plus. Recently, twitter has also changed its looks. Now, the timeline, fonts and everything is much bigger than before. The LinkedIn, one of the major social media websites for business has put his feet in this changing shoe.

From 14th April, 2014, LinkedIn has removed the product & service pages from the company page. This change is going to affect many marketers. Specifically those who had invested chunk of money for maintaining those product tabs and bring it up to the level of authentication. With that tab, the marketer will also lose the written reviews & recommendation for particular product and service. Definitely a marketer may showcase it somewhere else, but its direct benefits will be lost. Many marketers are upset and furious with this news, but this is not the end of the world. Things change and so does the marketing strategies. Changes open the new doors of opportunity. You have two alternatives to deal with the removed product page tab adverse effects which are explained below:

1. Showcase Page
Showcase page is a child page of your company page. You may create a dedicated child page to showcase your product and services. What you need to do is follow the below steps:

• Identify the Service/Product which you want to showcase.
• In Company Page, click on the edit drop down menu & select create showcase page.
• Follow the steps, create and share the news, discounts, reviews, etc. on that page.

What to keep in mind while creating the showcase page?

• You must have plenty of offers, discounts, announcements, etc. to showcase on your showcase page.
• It should not be a dead page with no updates.
• You must update it on a regular basis to keep it alive. 

2. Company Update
This is the ultimate alternative of a removed product tab and showcase page as well. If you don't get regular content to share for your showcase page and you might get it occasionally then this is the best recommended option. Use your company page itself and keep sharing quality updates, news, announcements for all your products and services. It will make your page lively and feed the curiosity and expectations of your followers.

You may choose any of the options listed above according to the scope of your product. Another SMO news is soon LinkedIn will remove the polling option in groups. It means from 15th May, 2014 the poll option from the group will be removed. We can say that the only permanent thing is the change.

Things change and so does the market so be ready for the changes with positive eyes to find new alternatives & opportunities.

Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Linkbuilding & believe to live in the moments.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: digital marketing tips,Internet Marketing Tips,LinkedIn News,LinkedIn Tips,SMO News

SEO Tips for Optimizing Website for Bing

SEO Tips for Website Optimization for Bing

The web is flooded with articles and blog posts giving tips and tricks on how to optimize website to get higher rankings on Google. But what if you want to optimize your website for Bing? Before some time senior product manager of Bing webmaster program, "Duane Forrester" had conducted a webinar. In that webinar he described the facts bing consider for websites to get ranked on Bing. So here I have epitomized the webinar with important information.

1. Content is the King
Just like any other major search engine, Bing loves the fresh and unique content. So keep your content stand out to attract the search engine Crawlers.

2. Bounce Rate
Bing crawlers considers the bounce rate as one of the major ranking factors. The high bounce rate might indicate the low quality content or services. It also indicates the high ratio of unhappy visitors. In such case, of high bounce rate, your website might get ranked at lower position.

3. XML Sitemaps 
It is strongly recommended to have an error free XML sitemap. The XML sitemap should not contain the broken or not found URLs. If the BingBot will find single Not found page during crawling process, it might drop the remaining URLs from crawling. So be careful about your sitemap and keep it error free.

4. RSS Feed 
RSS Feed is one of the important factors considered by the BingBot It uses the content of RSS as the alert of content update to schedule the next crawling. So Generate error free and clean RSS.

5. Robots.txt File Configuration
Many times it has been noticed by the Bing Crawlers that people mistakenly blocked the crawlers from crawling and indexing their website. It will refrain the crawling bots from crawling the site and index it. So avoid such silly and crazy mistakes which can hurt badly.

6. Use Bing Webmasters Tool
Bing webmaster tool provides you the plethora of information about your website which will help you to take necessary actions to improve the rankings of your website. It is easy to use and completely free tool. So don't hesitate to use it.

Hope these simple but effective tips will help you to get better rankings on Bing.

Ash Vyas is working as an internet Marketing manager handling digital marketing activities like SEO, SMO, Linkbuilding & believe to live in the moments.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

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Posted in: bing optimization tips,Bing ranking optimization,SEO Tips,Website Optimization