21:04
Unknown
With warm and friendly wishes
for a Merry Christmas
and
a Bright and Happy New Year
Ash Vyas
Internet Marketing Manager
Ecosmob Technologies Pvt. Ltd.
Wednesday, 25 December 2013
Wednesday, 18 December 2013
How Does Google Handle Duplicate Content Answered by Matt Cutts
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| Duplicate content and SEO |
Question:
How does Google handle the duplicate content and how does it affect negatively to SEO?
According to Matt, the web is full of duplicate content and you can say 25 to 30% content is duplicate. So they handle it very wisely. Usually duplicate content will not lead to any direct penalty, but it might be affected in a way which cause some negative effect. In general language, If two websites or webpages has a similar or duplicate content, Google will compare both the pages for quality assurance and other factors like age of page,backlinks, etc. and will display anyone out of the two. They handle duplicate content site as clusters and decide position depending on other factors.
Does that mean you got a licence to be scrapper?
Nope, not at all. Because still quality guidelines are there. According to that if you just copy the content and do not add any value to it then it will not perform well in terms of rankings in search engines. Also if you copy someone's content which is copyright protected, your site might get suspended by a hosting company or you have to face the negative consequences according to DMCA [Digital Marketing Copyright Act]. Apart from that Google Panda is still there to fught against low quality content.
Confused? weather to use copy or not?
No, do not copy the content. Whether it affect negatively or not is different case, but it will surely affect your rankings negatively. Add some value to content. Like I got information from Matt's video, but I added more information, details and consequences by my experience which added value to this blog post and prevented it by being copied content ;) You can take idea from others, but you have to create content on your own if you really want to be in market and want to male best out of your content marketing.
Moral:
Create your own content and rule the web securely.
Check the video of Matt:
Ash Vyas is working as an internet Marketing manager at Ecosmob handling digital marketing activities like SEO, SMO, Linkbuilding.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest
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Monday, 16 December 2013
How To Get The Best Out of Community?? Part 3 : Community - The Helping Hand: Brief Guide
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| Community The Helping Hand |
How To Get The Best Out of Community?
So let me share some tips forhow can you get the best result from communities.
Find few communities of your Interest.
Rather than being an inactive member of 100 related or unrelated communities, it will be better to be an active member of closely coupled communities. Search for few “high profile”and “active” communities of your interest area & be an “Active” member there. It will help you a lot in a way that you will exchange information with the experts of your domain. You can get best out of experts' experience and knowledge.
Fill Profile Precisely with All Personal & Professional Details.
This will be your first step in any community. Anyone will know you with this page and information filled here. The page called “Profile”. You have to make sure that information, you have filled in profile page is accurate, informative and brief about what you are and why you are. You must be conscious about the information. You must include the professional information like your profession, webpage, etc. This page will add an extra factor called “trust factor” for you in the community. Many people lack this point due to laziness & sometimes get banned or no response from community members under the impression of a fake profile/person.
Introduce yourself To Community
Make the effort of introducing yourself to other community members by creating an introduction thread. You can state briefly about yourself, why you have joined the community, what you are seeking for and most important thing to mention is how you can help the community?
Community is a Give & Take Relation. Be a GIVER.
The most important thing is community is working with an agenda of “NO PERSONAL GAIN”. So try to help others as much as possible. Don't seek for solutions of your problem only. Also try to help others as much as possible.
Be Active, Be Regular
Being an active member is the most important thing. Sometimes we join the community by following someone's advice, be overactive there for a few days and then just put it in the last shelf. This should not happen. It is not necessary to reply daily or write one blog daily. But it will be good if you can reply, ask or write for/in community at regular interval.
Find few communities of your Interest.
Rather than being an inactive member of 100 related or unrelated communities, it will be better to be an active member of closely coupled communities. Search for few “high profile”and “active” communities of your interest area & be an “Active” member there. It will help you a lot in a way that you will exchange information with the experts of your domain. You can get best out of experts' experience and knowledge.
Fill Profile Precisely with All Personal & Professional Details.
This will be your first step in any community. Anyone will know you with this page and information filled here. The page called “Profile”. You have to make sure that information, you have filled in profile page is accurate, informative and brief about what you are and why you are. You must be conscious about the information. You must include the professional information like your profession, webpage, etc. This page will add an extra factor called “trust factor” for you in the community. Many people lack this point due to laziness & sometimes get banned or no response from community members under the impression of a fake profile/person.
Introduce yourself To Community
Make the effort of introducing yourself to other community members by creating an introduction thread. You can state briefly about yourself, why you have joined the community, what you are seeking for and most important thing to mention is how you can help the community?
Community is a Give & Take Relation. Be a GIVER.
The most important thing is community is working with an agenda of “NO PERSONAL GAIN”. So try to help others as much as possible. Don't seek for solutions of your problem only. Also try to help others as much as possible.
Be Active, Be Regular
Being an active member is the most important thing. Sometimes we join the community by following someone's advice, be overactive there for a few days and then just put it in the last shelf. This should not happen. It is not necessary to reply daily or write one blog daily. But it will be good if you can reply, ask or write for/in community at regular interval.
Words of Wisdom
- It's an online world so do not share personal information like phone number, address, etc.
- Don't expect everyone to be nice to you. So handle such situations gracefully. The best way is to be polite and/or ignore.
- Be passionate about it, but do not be obsessed with it.
Ash Vyas is working as an internet Marketing manager at Ecosmob handling digital marketing activities like SEO, SMO, Linkbuilding.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest
Sunday, 15 December 2013
Why to Use Community? Part 2 : Community - The Helping Hand: Brief Guide
In the previous article, I disclosed what the community mean and in today's article, I will disclose the various facts of why you or any professional should use the communities? What can be the advantages of using communities? and how communities can help in various ways. Today's article will share some facts by which you will get to know why the communities are known as helping hand, how does communities can help anyone to grow?
So let's explore in details the various reasons and benefits of "Why to use communities?"
The community will have a number of people with the level of apprentice to experts. So they can help you in many ways. Let's point few.
Have a question? Any problem? Any bug?
Ask it on community in the middle of the night and people with their own experience will respond you back in a couple of minutes without asking for support cost or any charges.
Working on a new project? Don't get any innovative Idea?
Explore the community. There are many experienced, enthusiastic, innovative & creative people out there who will love to share their innovation with you without asking for any royalty.
Do you want to build a shining career? Do you want to be famous?
According to a study, 80% people are working for fame rather than just to earn bread and butter. If you also fall under the cluster of people who wants to build their identity in their working domain then community is the best place for you. The community can build your professional CV stronger than you can ever think of. Because the world will get to know your expertise.
Are you introverted and still want to create a network?
As per studies, there are 70% people in the world are introvert and 50% people working in media line are extremely introvert and still having good networks. So if you are introvert and would you like to create a strong niche network, community is the best place. Because community is the place where you will find like minded people, you can communicate with them without any verbal communication and will also get the support of people which will help you to build your network as well as confidence. Even they will happy to giggle you when you are sad, upset or down.
Are you a happy giver? Would you like to help others?
If you are one of them who likes to help others without any expectation of gain. If you would like others to take advantage of your own experiences. Then, communities are the places seeking for you. Just help those people who are stuck with the problems, you have solved ages ago. “Be a helping hand to someone and get immense pleasure of satisfaction.”
Have a question? Any problem? Any bug?
Ask it on community in the middle of the night and people with their own experience will respond you back in a couple of minutes without asking for support cost or any charges.
Working on a new project? Don't get any innovative Idea?
Explore the community. There are many experienced, enthusiastic, innovative & creative people out there who will love to share their innovation with you without asking for any royalty.
Do you want to build a shining career? Do you want to be famous?
According to a study, 80% people are working for fame rather than just to earn bread and butter. If you also fall under the cluster of people who wants to build their identity in their working domain then community is the best place for you. The community can build your professional CV stronger than you can ever think of. Because the world will get to know your expertise.
Are you introverted and still want to create a network?
As per studies, there are 70% people in the world are introvert and 50% people working in media line are extremely introvert and still having good networks. So if you are introvert and would you like to create a strong niche network, community is the best place. Because community is the place where you will find like minded people, you can communicate with them without any verbal communication and will also get the support of people which will help you to build your network as well as confidence. Even they will happy to giggle you when you are sad, upset or down.
Are you a happy giver? Would you like to help others?
If you are one of them who likes to help others without any expectation of gain. If you would like others to take advantage of your own experiences. Then, communities are the places seeking for you. Just help those people who are stuck with the problems, you have solved ages ago. “Be a helping hand to someone and get immense pleasure of satisfaction.”
In upcoming article, I will discuss what you can do to get best results from communities. Keep reading the posts. Give your feedback in comment section.
Ash Vyas is working as an internet Marketing manager at Ecosmob handling digital marketing activities like SEO, SMO, Linkbuilding.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest
Friday, 13 December 2013
Community - The Helping Hand: Brief Guide: Part 1
Community..!! We have heard this term many times in personal as well as professional life. Today, We will have a deep dive into the subject “Community and how it can help us?”. There can be many nontechnical people reading this article, so I will make it as simple as possible so any apprentice can even understand.
What a Community mean?
In simple word, when a group of people with mutual interest gathers and show willingness to help each other and/or exchange the knowledge with each other without any expectation of personal gain, the platform/place where they gather is known as community.
Types of Community
There are 2 types of community:
Personal community is a platform/place where people of the same cast, religion and/or interest gathers and help each other. Personal community can be social where people with same cast meet each other in various social functions like wedding, funeral, social get together, etc. Another kind of personal community can be Local Student community where students of the same college and/or University helps each other in various ways. We all know how does such communities help us so I'm not going into much detail of it.
Professional Community
Professional community can help people to grow in their career by solving their problems, giving guides, manuals, job offers and much more. We will explore the professional community and how to make best out of it.
Branches of Professional Communities
What a Community mean?
In simple word, when a group of people with mutual interest gathers and show willingness to help each other and/or exchange the knowledge with each other without any expectation of personal gain, the platform/place where they gather is known as community.
Types of Community
There are 2 types of community:
- Personal
- Professional
Personal community is a platform/place where people of the same cast, religion and/or interest gathers and help each other. Personal community can be social where people with same cast meet each other in various social functions like wedding, funeral, social get together, etc. Another kind of personal community can be Local Student community where students of the same college and/or University helps each other in various ways. We all know how does such communities help us so I'm not going into much detail of it.
Professional Community
Professional community can help people to grow in their career by solving their problems, giving guides, manuals, job offers and much more. We will explore the professional community and how to make best out of it.
Branches of Professional Communities
- Forums or Bulletin Boards
- Mailing List
- QA Websites
- “Active” Blog
- Social Networks
Ash Vyas is working as an internet Marketing manager at Ecosmob handling digital marketing activities like SEO, SMO, Linkbuilding.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest
Monday, 18 November 2013
SEO AS CAREER OPTION: PROFILE, FEATURES AND FUTURE
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| SEO is Shining Career Objective |
I will not give any techy definitions of SEO as there are millions available online. I will just talk about some facts which might be helpful to new generation to explore new career option of SEO. First, I would like to break the myth “SEO is a data entry job”. This is absolutely wrong. SEO is only and only smart work.
Now let me describe, What is SEO?
“SEO, Search Engine Optimization is a technique which will help to increase your/your products online presence.” Mark the words in bold. It's not about guaranteed top 10 rankings for so called “trophy Phrases” or “keywords”. If you used to read online blogs and news, Google has become smarter, so SEO is no more job of running in the rat race of getting top 10 rankings for trophy phrases.
What SEO can do?
- SEO can make your website search engine friendly
- SEO can increase your online presence
- SEO can build your brand
- SEO can manage and improve your online reputation
- Make thorough analysis of website, market, competitors
- Use logical & mathematical reasoning to understand current SERP [Search Engine Result Page] Trends
- Use logical & mathematical reasoning to understand Search engines Indexing algorithm
- Understand current ranking, indexing trends
- Understand competitors' strategy
- Filter data gathered by analysis
- Create first phase action plan as per the filtered data
- Execute action plan and results achieved by it
- Keep on monitoring the action plan and its results
- Fine tune plan as per achieved result to get desired result
- Keep on monitoring changes in search engines, digital marketing and competitors' strategies
- Implement latest changes in ongoing action plan
- Repeat loop of actions of analysis, planning, execution, monitoring, fine tuning, monitoring
SEO Executive or an SEO [Search Engine Optimizer] must have following capabilities built in to build sound career in SEO industry:
- Analysis power
- Logical & mathematical reasoning
- Good understanding of algorithm
- Forecasting
- Action plan creation
- Continuous monitoring
- Quick new changes adaption capability
You might reading few posts or hearing some rumors that SEO has no future and SEO is dead, but all those are just rumors. SEO is running since born of search engines and it's become necessity with cutting edge technology and neck to neck online competition. Until and unless there is scope of search engines and social media websites, SEO has bright future. Because web development or designing can be one time job with occasional maintenance, but SEO is an ongoing process which must be taken on regular, I would say on monthly basis. There are many big names overseas, who are in SEO industry, namely, “Rand Fishkin”, “Danny Sullivan”, who are contributing in SEO industry from many years. If I talk about India, Gujarat University has introduced new subject “SEO” as part of syllabus, which is showing worth of SEO as a career in its own.
So after reading this blog, I hope you get a new branch of career, which is actually as smart and progressive as traditional development. So try something out of the box. Make career in SEO. :)
Ash Vyas is working as an internet Marketing manager at Ecosmob handling digital marketing activities like SEO, SMO, Linkbuilding.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest
Tuesday, 5 November 2013
Keywords and/or SEO are dead due to Hummingbird?
Nowadays, I often hear this question. In fact, few SEO Gurus
have just created long long blogs and presentations and what not on the topic,
“Keyword and keyword targeting is DEAD”. Few are a step ahead and saying “SEO is
dead”. In fact, few of my clients asking me to stop focusing on keywords
because according to hummingbird, now keyword is of no use. So this article is
to answer all those forecasters who are predicting that “keyword targeting &
SEO are dead due to hummingbird”.
First of all try to understand what hummingbird algo does
mean?
Hummingbird algo is a user-friendly algorithm who will try
to understand the conversational language query of normal user and will give
the best suitable result. This is the simplest definition of Hummingbird algo
and its functionality.
Now, we are coming back to the most heated question.
Is Keyword Targeting Dead? Is SEO Dead?
NO. The answer is straight no, not now and not will
be in future.
Why or How Keyword Targeting and SEO aren't dead?
If you came to this article via any search engine, then I just do not need to answer this. You just go back to your search result and check the query which you typed in and check the words which are bold in snippet. You will see the words which are bold are exactly the same as you typed in as search query. Is it so? You got your answer I guess.
If you came to this article via any search engine, then I just do not need to answer this. You just go back to your search result and check the query which you typed in and check the words which are bold in snippet. You will see the words which are bold are exactly the same as you typed in as search query. Is it so? You got your answer I guess.
If you are one of my followers or subscribers, then let me
clear the reason. I have made search with keyword “Digital Marketing with Ash
Vyas” and here is the snippet of top result I got from Google.
As you can clearly see all the results have the keywords
which are also known as search query in normal language. You can compare the
search query I used for my search with the bold keywords available in search
result. Do I need to say further to prove keywords are not dead nor SEO, nor
keyword targeting?
Now, let's take one more example for searching conversion
query. Let's say I search “asterisk services near Ahmedabad”. And, below is the
snippet of what I received as search result.
Picture says more than words. So, you might understand the
point that whether someone searches with either search query i.e. keywords or
conversational query i.e. keywords [again], the keywords were there, are there
and will be there.
Now Why or How Keyword Targeting and SEO Will Not be
Dead?
Usually those who are really looking out for some
professional or personal services, they will use queries which will have
keywords like “Hire SEO Engineer” or “Pizza center near Mansi Circle”. There
are keywords. And, SEO experts can easily recognize such keywords.
Myth of Hummingbird:
People are having myth that hummingbird has removed
keyword targeting, which is not so true. Hummingbird made search smarter that's
also from their own point of view and for end users so they can give the best
result to non technical people as well. Otherwise, search has not changed at
all for technical people. Yesterday, they were searching for “affordable SEO
services” and also today they will use the same words. And, Google will show
the result. Hummingbird has changed the scope of local searches. As SEO people
know there was no big change in search query results after launch of
hummingbird which was visibly seen in Penguin and Panda update. Google is advising
since ages to not to focus on specific keywords and not do this and not to do
that. And, these are the old standards set by Google and it's as it is. No
doubt Google has changed a lot, changed policies, but it will affect those of
SEO people who might practice massive SEO tactics. For ethical SEO people, it
is still the same. You just need to work smart by selecting and targeting right
keywords with right optimization and promotional strategies.
Hope you got answer and clear idea about hummingbird :) Give
your question, feedback and suggestion in comments.
Ash Vyas is working as an internet Marketing manager at Ecosmob handling digital marketing activities like SEO, SMO, Linkbuilding.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest
Ash Vyas is working as an internet Marketing manager at Ecosmob handling digital marketing activities like SEO, SMO, Linkbuilding.
Likes : Blogging, net surfing, networking, travelling, photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest
