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Tuesday 28 October 2014

Google Updates: Gmail Inbox in Search Result, WebMasters Guideline Changed

Google is in mood of updates or makeover I guess. In the past few weeks, so many small and big updates it has announced, including, Panda, Pirates, Penguin. Last week, Google announced two more updates including Gmail Inbox in web search, webmaster's guideline changed.

Gmail Inbox Result in Web Search
Don't get confused or panic with the heading :) People won't see your private messages, Google takes care of security concerns as before. According to this update, if you are logged in to your account then you can access your all mails without opening gmail mail-client. A user can access all gmail tabs, including, Inbox, social and promotion directly from the Google web search or Google now. As per the TheAndroidSoul, users can search with any of the below queries to access their emails.
  • gmail inbox
  • my inbox
  • show inbox
  • get inbox
  • inbox by gmail
  • inbox from gmail

This update seems to be rolling out as a few users are not getting the results as mentioned. You can try in your Android. ;)

Gmail Inbox in Search Result
Gmail Inbox in Search Result

Another update is an update in the Google Webmaster Policy. If you are a webmaster, you must understand how serious it is....!! This update was announced by Webmaster Trends Analyst of Google, namely, Pierre Far. An official blog has been published on the same subject on googlewebmaster blog, too. According to this update, now Googlebot is modernized. So it will crawl websites as modern browsers. [People who are not aware of it, Google was crawling websites as text browser like Lynx before]. With the technology, Google has changed its bot as well. So the updated guideline in brief is, DO NOT BLOCK GOOGLEBOT FROM CRWALING IMAGES, CSS & JAVASCRIPT. The reason behind this is, Googlebot needs to crawl and index all images, CSS and JavaScript for optimal rendering and indexing of webpages. Google's webmaster has written the main point in bold as below:
Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.
It means, it can harm your search rankings and results directly. You must have understood the seriousness of the update. So take instant action. You can use GWT's Fetch and render tool to check how your website will be viewed by Googlebot. Previously, Google suggested to use the Lynx browser to check the same.

There is one more update deemed to be coming, will write about it in upcoming Blog. So stay tuned.

Hope this Blog added some value to your knowledge-base. :)

*Image credit goes to searchengineland.

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Tuesday 21 October 2014

Google Launched Penguin and Pirate

As Google announced, it has released Penguin 3 update in Google. On 17th Oct, 2014 Penguin 3 was rolled out. Many webmasters has seen major updown in the rankings. As per the sources, it has affected 1% of English search query. Some even got positive result because they were penalize in last Penguin and finally recovered their site. Those who are not aware of this term, Penguin algo is a spam fighter algo of Google which penalize websites with low quality backlinks. Point to be consider is that it's just a refresh of existing algorithm and not a full change.

Another update was "Pirate Update". After almost two years, Google has updated this algorithm. So it's a good news for those who got hit by this algorithm last time. This algorithm is to fight against Piracy. Basically it's to fight movie and album piracy, so not to get confused with other kind of websites.

Google Pirate algorithm is a filter which review each website and penalize those website which violates it's rules. The website cannot recover until the next algo update. According to this, if any website had penalized at launch of this algo then now they got chance to recover :)

To fight with the Piracy, Google has also started to showing ad and planning to show knowledge base kind of concept in search result. Let's get ready for the new changes.

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Tuesday 14 October 2014

The Basics of Google Analytics - Hangout

Rohan Gupta, Online Strategist at Google, conducted a hangout  on 30 Sep, 2014. He talked about the "Basics of Google Analytics". That video is private, so I thought to share it for you. Have a look at it and learn the Google Analytics basics.



If you can't acces above video, then explore it on Youtube. Here is the link, http://youtu.be/2LIp1sqocvA

Hope this helps!

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest

Tuesday 7 October 2014

SEO News: Panda Is Running, Penguin is Coming

On 25th Sep, 2014 Pierre Far, representative of Google announced on his Google+ page that they have launched a slow roll out of the Panda Algorithm- algo to fight low quality content. This algorithm has woven the Webmatsres' feedback which helped to discover a few more signals of low quality content. Though this is the 27th Google Panda update after it launched first time, but Google itself called Panda 4.0 to its last update. So SEO people gave the name "Panda 4.1" to this update.

Though there isn't any official announcement, the algorithm has almost completed its roll out. It has affected 3-5% search queries depending on the region. This update is a boon for them who had a Panda hit in the last update. So if you are one of them and had made the necessary changes, you will get your rankings back. At the same time, sites with thin or duplicate content got penalty. Below is the screenshot of top 10 winners and losers published by searchmetrics.

Google Panda 4.1 Top 10 Winners List
Google Panda 4.1 Top 10 Winners List
Google Panda 4.1 Top 10 Losers List
Google Panda 4.1 Top 10 Losers List
If you will check the list closely, you will witness an honesty of Google. Google.co.in is on the 7th rank of the loser's list and have faced significant loss due to Panda. 

There is one more news from the Google's corner for the SEO industry. In Search Marketing Expo East, Gary Illyes, Google Engineer announced launch of "Google Penguin Algorithm Update" in upcoming weeks. As per his announcement, the newly developed penguin algo is going to make both users' and webmasters' life happy. Currently, it's in testing phase and if it get through the quality test, it will be launched in upcoming weeks. It can be delayed if it find any issue(s) through the testing phase. He further added, disavowing links after or before two weeks of new penguin update won't help. Although there will be frequent penguin refresh which might make recovery faster.

So brace yourself as Panda is running and Penguin is coming. Hope this article help.

Ash Vyas SEOAsh Vyas is working in Internet Marketing field for 6+ years. Have experience in handling projects of SEO, SMO, SEM, Content Marketing, Branding etc.
Likes : Blogging, Learning, Networking, Traveling, Photography
Connect with the author via: Twitter | LinkedIn | Google+ | Pinterest